how to drive online traffic & get more new customers - certified ace
TRANSCRIPT
How to Drive Online
Traffic
&
Get More New
Customers
Ricky Neckles
• Customer Relationship Management Software Expert (Corporate 500)
• Ran marketing & sales for a regional building maintenance company
• Automation Enthusiast
• Founder of Certified Ace and Easy Quote
Stay tuned for more about Certified Ace and Easy Quote!
ObjectiveThe objective is to share cost-effective tools and strategies to:
» Drive more visitors to your website and social media pages, which will increase your access to leads.
» Convert those visitors/leads into new customers
Together the ultimate goal is to cost-effectively and sustainably, increase
customer leads and grow your customer base.
How to Drive Visitors to Your WebsiteHave a great web presence:
– Don’t re-invent the wheel. Use platforms like wix.com
and wordpress.com and EasyQuote Website to get
up and running with pre-built templates.
– Create a Facebook, Twitter and Google+ page. Be
present where your customers are. Use sites like
odesk.com, elance.com & fiverr.com to cost
effectively get your website setup up & social pages
branded.
– Make sure your site is designed to be mobile-friendly
because your customers mainly use mobile devices
to browse the internet.
How to Drive Visitors to Your WebsiteWrite great content:
– Share your expertise with the world
through blog/articles and use keywords
that help with Search Engine Optimization
so visitors can find your website.
– Sign up to submit your content to sites like
Examiner.com or eZine.com to enhance
your chances of getting more traffic.
How to Drive Visitors to Your WebsiteBe Social:
– Participate in social network sites and comment on
blog posts related to your industry. Use sites like
HootSuite.com to manage all your social media
interactions in one place.
– Social Tip: Do a hashtag search for the service you
offer and see who is chatting about and possibly
seeking your services. It’s a great way to jump right
in if you see a query and direct the traffic to your
site or arrange a phone call.
How to Drive Visitors to Your Website
Put your links everywhere:
– Add links to your website and social pages,
your email signature & any promotional
materials you print.
– Setup GoogleAnalytics.com and create
campaign tags for your links so you can see
where you traffic is coming from.
How to Drive Visitors to Your Website
List your business on online directories:
– Ensure you are present in your local
directories and Google Business directory.
Use a site like boosternow.com to handle
the submission of your company in many
directories.
How to Drive Visitors to Your Website
Consider online advertising:
– This can be an expensive option, however find
opportunities to target keywords with low
competition for search and display advertising
on GoogleAdwords.com and BingAds.
How to Get More New CustomersWhat we know about the service-based business process:
– Prospects are seeking expertise and find you with a specific intent
(Planning & Budgeting, Competing Quotes or Ready to Hire).
– Your customers start their research online through your website,
online reviews, your portfolio and testimonials before contacting you.
– Client decision occurs after some level of one-on-one consultation
with an expert
– Services often involve a custom quote
Ultimately the customer wants a quote for their specific need. The goal is to
make it painless for users to get consultation and a custom quote. How
easy do you make this process?
How to Get More New CustomersLive online chat with an Expert:
– Consider using sites like zopim.com to chat with your customers online in real time.
Live phone call with an Expert:
– This can be challenging as experts are usually too busy to handle inbound phone calls.
– Consider tools like Easy Quote to allow admin staff to capture specific details with a smart wizard
on first phone call without technical training so details are ready for an expert to quote.
Provide an online Get Quote Option:
– Provide visitors the option to request a custom quote everywhere you have a web presence
– Consider using Easy Quote’s smart wizard to capture specific request details from your website,
social pages, email and text message replies.
About Certified Ace
Our subscribers use Certified Ace to search and hire businesses like yours. We
simply make the hiring service easy. The company was founded to enhance the
experience of hiring service, while enabling the growth of small businesses.
The largest segment of our users are A/C & Cooling Systems, Flooring &
Carpet, Cleaning & Maid Services, Carpet & Upholstery Cleaning, Electrical,
Heating & Furnace Systems, Carpenter, Landscaping Design, Handyman
Services, Designers & Decorators, Painting, Lawn & Garden Care, Home
Inspection and Plumbing Companies.
These types of business use our online customer acquisition solutions to
support their business goals.
About Easy Quote
Certified Ace not only generates leads but also provides customer
acquisition tools for service-based small businesses with its Easy Quote
solution. Certified Ace pro’s use Easy Quote in several formats including:
» In place of their website contact forms to capture all the information
you need to form a quote.
» On Facebook to generate leads through their social traffic using the
Easy Quote app.
» Via email and text messaging to get instant alerts of new business
and immediately engage with customers.
Get Free Credits!
Certified Ace uses a credit system for
delivering quotes and we are offering bonus credits to:
• Everyone on the webinar who signs up today!
• Registered pro’s who take our survey
• Registered pro’s who submit a testimonial or
images from their portfolio of work so we can help promote
you to our network of subscribers and followers.
www.certifiedace.com/Pros
Thank You!
Email: [email protected]
Website: www.certifiedace.com
Easy Quote: http://www.certifiedace.com/EasyQuotePro
Facebook: https://www.facebook.com/CertifyAce
Twitter: https://twitter.com/certifyace
Google+: https://plus.google.com/+Certifiedace
LinkedIn: http://www.linkedin.com/company/certified-ace
How to get in touch with us:
