how to double your trial-to-paid conversion rate with on-boarding - rob walling at saasfest 2016
TRANSCRIPT
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How to Double Your Trial-to-Paid Conversion Rate With
Onboarding
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WIIFY?• How to create killer
onboarding without any code• Your single biggest win when
it comes to onboarding• How we built our (highly
effective) onboarding in 2 days
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“Software Business Stuff”
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Setting the Stage
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Onboarding 1.0
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Onboarding v1
Onboarding v2
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Onboarding 2.0
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MPA
Minimum Path
to Awesome
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Two Step MPA
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Our approach
• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
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Concierge
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Blueprints
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Our approach
• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
![Page 27: How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walling at SaaSFest 2016](https://reader034.vdocuments.us/reader034/viewer/2022042723/587477e81a28ab4a758b7093/html5/thumbnails/27.jpg)
50-60%
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Intermission
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Onboarding 3.0
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And then…
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Launch
Public Teaser ??!!
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Onboarding 4.0
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What was consistent for all versions
• Determine the MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
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@robwalling