how to double your lead volume while keeping the best quality leads
TRANSCRIPT
![Page 1: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/1.jpg)
How to Double Your Lead Volume While
Keeping The Best Quality Leads
Paul Potratz
POTRATZ
![Page 3: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/3.jpg)
www.DealerWebinars.com Membership
• One-click Registration
• Webinar History
• Exclusive Members Only Content
![Page 4: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/4.jpg)
Presenter
Paul Potratz
President
POTRATZ
paul @ppadv.com
![Page 5: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/5.jpg)
How to Double Your Lead
Volume While Keeping The
Best Quality Leads
![Page 6: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/6.jpg)
Think Differently
3%
![Page 7: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/7.jpg)
Website Chat!
![Page 8: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/8.jpg)
Content Strategy
![Page 9: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/9.jpg)
What Makes a Good
Landing Page? 1. Chat On Page
2. Only One Offer
3. Picture of Person
4. Different Color Text
5. ReTargeting Specific
6. No Navigation
7. Bullet Points
8. Testing
9. No Street Address
10. All Options
![Page 10: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/10.jpg)
Content Strategy
![Page 11: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/11.jpg)
Landing Pages
![Page 12: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/12.jpg)
Landing Pages
![Page 13: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/13.jpg)
Merchandise Frontline
![Page 14: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/14.jpg)
ReTargeting
![Page 15: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/15.jpg)
ReTargeting
Types of Retargeting
Site
Search
Contextual
Social
SEGMENT, SEGMENT,
SEGMENT!
![Page 16: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/16.jpg)
Retargeting Strategy
![Page 17: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/17.jpg)
SEM Strategy
![Page 18: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/18.jpg)
SEM Strategy
![Page 19: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/19.jpg)
Facebook Advertising
![Page 20: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/20.jpg)
Facebook Match Ads
![Page 21: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/21.jpg)
R&D Process
![Page 22: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/22.jpg)
R&D Process
![Page 23: How to Double Your Lead Volume While Keeping The Best Quality Leads](https://reader034.vdocuments.us/reader034/viewer/2022052315/554f51d9b4c905524c8b4ef4/html5/thumbnails/23.jpg)
R&D Process