how to double your health practice
DESCRIPTION
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)TRANSCRIPT
yourpractice
double
consumer mindset
changed
1
less
moreless
more
less effective
2traditionaladvertising
What do you spend now?
PostagePrinting
EnvelopesLetterheadPostcards
Labour
Hotel/Meeting RoomFood/Beverage
InvitationsPrintingPostageLabour
Yellow PagesNewspaperMagazines
GoogleTV/RadioInternet
Direct Mail Seminars Advertising
leverage3the newmodel
the newmodel
longevity
authority
credibility
visibility
distinction
attraction
make them come to you…
you
1 attractionattraction
unknown
80% 80%20%20%
known
you
I’m not qualified! I’m not a writer! No idea where to start! No time! Don’t know what to write?
NOT
15 50 100 200 300 400 500500500500500500500500500
longevity
authority
credibility
visibility
attraction
distinction
the newmodel2
distinctiondistinction
Perceived value
£
$ 20
longevity
authority
credibility
visibility
attraction
distinction
be seen…the newmod
el3visibilityvisibility
longevity
authority
credibility
visibility
attraction
distinction
the newmodel4
credibilitycredibility
Will alwaysrefer you
Will refer you if youmake it easy to do
Will neverrefer you
longevity
authority
credibility
visibility
attraction
distinction
power to influence…the newmod
el5authorityauthority
Instant Authority
longevity
authority
credibility
visibility
attraction
distinction
the newmodel6 longevitylongevity
bu
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ou
bu
ys y
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sh
elf life
sh
elf life
books?
who throws out