how to distribute & monetize your html5 games alexander krug, founder & ceo softgames mobile...
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How To Distribute & Monetize Your HTML5 Games
Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.de
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WHO?
• 10+ years in mobile gaming• Ex-Yahoo! Games Manager• Serial games entrepreneur • Big supporter of HTML5
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WHAT IS THE STATE OF ?
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SHOULD WE BE WORRIED?
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We are here!
‘S SUPER POWERS::
- Multiple Platform Support- Everybody can play – instantly- No download or installation- High virality - Real-time updates- No dependency on App Stores
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MONETIZATION
Can you make money with HTML5 games?
Advertisement- Design your game for ad-supported business
model from scratch on
- Compare & Optimize User-Flows (A/B Test)
- Use multiple Ad-Networks to achieve highest eCPM
- Hint: Most effective marketing channel for upcoming in-house titles
In-App Purchases- Be aware of HTML5 Challenges:
- No standardized billing platform- No App Store In-App Billing
- Include Local Payment Methods & Offer-Walls
- Analytics! Follow daily user retention & ARPDAU- 1-7% should convert to paying users- A/B Test, React fast and optimize wisely- Serve user demands
!
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DISTRIBUTION
How can you get discovered?
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HOW TO MANAGE?- Focus on Territories & Languages!
- It’s better to be in the Top10 in Ukraine then in the Top 500 in the US.
- When you succeed in some countries, you will also in the big ones!
- Hire a dedicated sales and integration team or person responsible for specific regions
- Do PR to build a Community andBrand awareness
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DISCOVERY
High competition in Stores Limited visibility in Web
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For your first game: - Extremely hard!- App-PR, Marketing + SEO- Organize App-Exchange with
other developers- Make it Social
Existing portfolio of games: - Heavily cross-promote your latest
game in your existing apps!
HOW TO MANAGE?Move from product to marketing innovation!
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Case Study: Jewels IslandX-PromoMarket Cross-Promotion effect
- 300% Daily Install Boost- 2 days of X-Promotion- Top Trending App @ Google
Play
X-Promo
Active Installs
Daily Installs
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USER RETENTION
How do users come back to my game again?
How to manage this?- Proper retention tools for HTML5 are still missing
- Give users a reason to come back!
- iOS: Add a bookmark button to the home screen- Nothing comparable for Android
- Lower retention rates means worse monetization
- Solution: Hybrid App?!
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GOT A
GAME?
HOW WE CAN HELP U!
Distribution: One access point to 20+ channels globallyDistribution: One access point to 20+ channels globally
Discovery:Cross-promotion & viral featuresDiscovery:Cross-promotion & viral features
Monetization:Localized payments in 85+ countries + AdvertisementMonetization:Localized payments in 85+ countries + Advertisement
Interested? Send us an email! [email protected]