how to develop your social media strategy?
TRANSCRIPT
Chisa D. Pennix-Brown, MBA CEO of Lady Bizness [email protected]
How to Develop Your Social Media Strategy
Welcome & Agenda • Please turn phones to silent or
vibrate • Ask questions• Facilitator & Introductions
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Agenda • Mission
• Message
• Outlets
• Tools
Reasons People Fail
• Choose too many outlets
• Don’t understand target
• Think that “everyone” is
their customer
• Aren’t consistent
• Have no “strategy”
What is YOUR Mission?
• Time & Money
• Define Your Goals
• Choose Your
Demographics
Social Media
computer-mediated tools
that allow people to create,
share or exchange
information, ideas, and
pictures/videos in virtual
communities and networks.
• Fan Page (BUSINESS)
• Likes
• Most similar to a website
• Collect emails
• Connect with customers
• List events
• Microblogging
• Connect worldwide
• Create lists
• Follow Influencers
• See what’s trending
• Fast Paced
• Picture based platform
• Must use on your phone
• Younger Demographic
• Visually attractive
• Use hashtags
• Great for products &
brands
• Photo Based Platform
• Great Referrer of Traffic
• Integrates into Selling
• Primarily Women
• Use websites and post
relevant content
YouTube
• Video Platform
• Information based
• Use to familiarize people
with your brand and
processes
• Integrate into your
website
Periscope
• Video Platform
• Immediate response
• Only used on cell phone
• Build an Audience
• Integrate into new
marketing efforts
Email Client
• MailChimp.com
• Use it to connect
• Share campaigns on
Social Media
• Track emails
Choose Your Apps
• IFTTT.com
• Hootsuite.com
• Buffer.com
• PageModo.com
Rockingham SBC
9.1 Facebook9.15 Twitter9.29 YouTube10.13 Maximize Strategy
November 20, 20159 am – 5 pm
Triad Food Conference
What is Your Show Up & Show Out! Moment?
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