how to develop a simple and nimble content strategy - webinar 01.16.14
DESCRIPTION
Join Chris Osborn, VP of Marketing with BizLibrary, for a webinar about rethinking our learning content strategy. In this webinar we'll discuss: The evolving role of training and development and critical competencies essential for today's professionals. How learning content is changing and what you can do to harness that change. The role of technology in meeting the needs of today's learners. www.bizlibrary.com/webinarsTRANSCRIPT
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HOW TO
DEVELOP A
CONTENT STRATEGY
&
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4,000+ Courses. 25 Topic Areas. Unlimited Access.
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POLL QUESTION
My role as a
training
development
professional is
primarily to…
• Build and deliver
training programs and
content.
• Facilitate and build a
learning environment.
• Act as company
therapist – hey we
have an open door
policy.
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Classroom/ILT
Online - eLearning
On-the-Job
Maybe Other Methods
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BIZLIBRARY.COM
A New Role for Corporate L&D
Traditional Modern
L&D is “The Place for Learning” L&D facilitates & enables learning.
Hands-on content
design/development
Supervise SMEs
Focus on building and delivering
training programs and content.
Focus on building a learning
environment.
Learning as an event. Learning as a continuous process.
Learning driven by L&D
organization.
Learning driven by employees and
managers. A culture of learning
within the organization.
Source: Bersin by Deloitte 2013
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CONTENT STRATEGY
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CURATE
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Photo by Jhaymesisviphotography
CAPTIVATE
Authenticity
Engagement
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CONDENSE
Relevant
Real time
Repeatable
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COMMENTATE
Opinion
Add
value
Reusable and
shareable
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BIZLIBRARY.COM
EMPLOYEE TRAINING,
DEVELOPMENT &
LEARNING
What does it do?
What does it look
like?
Who does it?
EMPLOYEE TRAINING AND DEVELOPMENT TODAY
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BIZLIBRARY.COM
WHAT DOES IT DO?
• Help employees perform
better.
• Provide resources and
tools.
• Training for jobs that
don’t exist today.
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ASTD Competencies 2013
BUSINESS SKILLS GLOBAL MINDSET INDUSTRY
KNOWLEDGE
INTERPERSONAL
SKILLS PERSONAL SKILLS
TECHNOLOGY
LITERACY
• KNOWLEDGE MANAGEMENT
• COACHING
• INTEGRATED TALENT MANAGEMENT
• MANAGING LEARNING PROGRAMS
• EVALUATING LEARNING IMPACT
• LEARNING TECHNOLOGIES
• TRAINING DELIVERY
• INSTRUCTIONAL DESIGN
• PERFORMANCE IMPROVEMENT
• CHANGE MANAGEMENT
AREAS OF EXPERTISE
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LEADERSHIP
COMPETENCIES
THE IMPORTANCE
OF AGILITY
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NETWORKING Building trust
Emotional intelligence
Conversation skills
COLLABORATION Organization and team dynamics
Communication
Innovation
PRESENTATION SKILLS
Developing presentations
Verbal communication
Information design
DIGITAL LITERACY Learning technology
Social technology
Content mastery
LEADERSHIP SKILLS People development
Communicating vision
Motivating and engaging
ALTERNATE COMPETENCIES FOR
LEARNING PROFESSIONALS
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BIZLIBRARY.COM
WHAT DOES IT LOOK LIKE?
• Smaller and decentralized
• Flat (fewer managers – more specialists)
• Technology dependent
• Collaborative
• Network-based and driven
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BIZLIBRARY.COM
WHO DOES IT?
• Informal Leaders
• Employees
• Traditional roles still matter
• Instructional designers
• Classroom facilitators
• Administrators
• EVERYONE
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BIZLIBRARY.COM
Information and Influence
• The people who can connect other people based upon common interests, needs and expertise.
• People who can influence these networks and find the important pieces of data.
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Knowledge
= POWER
Influence
= POWER
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For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want. Gunnard Johnson, Google's Advertising
Research Director
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LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.
Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
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TRADITIONAL eLEARNING COURSE OR FORMAL
LEARNING
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LEARNING NUGGETS
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FORMAL
EMBEDDED IN
WORK
SOCIAL
LEARNING AND
ON-DEMAND
LEARNING
Instructor-Led
Training
Virtual Classroom
Games
Simulations
Testing &
Evaluation
e-Learning
Performance Support
Customer Feedback
Rotational Assignment
After Action Reviews
Development Planning
Search
Books | Articles
Videos | Podcasts
Learning Portals
Wikis | Blogs
Forums | CoPs
Social Networks
Expert Directories
Coaching | Mentoring
LEARNING CONTENT IS ANYTHING
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A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime
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BIZLIBRARY.COM
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group