how to deliver personal data as a service for customers
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Personal data
www.businessanalyst.dk @majsander Majken Sander ©
Business as a service
Agenda• The size of data..• Customer of one• Examples• Bank as a service
Majken Sander, Data Nerd@[email protected] www.businessanalyst.dkhttp://dk.linkedin.com/in/majkensander
Majken Sander @majsander [email protected]
Size matters?
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Big Data
Majken Sander @majsander [email protected]
Big Data
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Little DataBig Data
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Personal Data
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
The age of #Disruptive
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Majken Sander @majsander [email protected]
#ThereIsNoDisruptive
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
”Convert customer data and behavior into actionable initatives”
Danske Bank
Targets most likely to respond
”Convert customer data and behavior into actionable initatives”
Danske Bank
Majken Sander @majsander [email protected]
1:1#CustomerOfOne
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
Probability of kid no 2
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Majken Sander @majsander [email protected]
Maan Alihttp://www.inspirationde.com/image/24987/
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Mofibo
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MobilePay
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http://cliparts.co/bank-clip-art
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
Majken Sander @majsander [email protected]
Big Data
Majken Sander @majsander [email protected]
Personal DataAnalytics
Majken Sander @majsander [email protected]
Personal DataAnalytics
Majken Sander, Data Nerd@[email protected]://dk.linkedin.com/in/majkensander
Majken Sander @majsander [email protected]