HOW TO CREATE & PROMOTE

A VIRAL VIDEO

DECIDE WHAT YOU WANT

The first step in creating a viral video is determining the

goals of the campaign.

Each goal should be directly linked to the individual needs

of the company.

These goals should be specific, measurable, attainable,

relevant and time-bound.

Keep in mind your budget when deciding on these goals, a

bigger budget means covering more goals!

CALL TO ACTION!

What is the desired outcome of the campaign?

What action do you want people to take after they see the video?

Sign up for something

Associate your brand with an emotion

Increase sales

Increase brand awareness

Promote a product or service

Drive traffic to your website

Showcase a skill

WHO ARE YOU AFTER?

Age

Gender

Race

Geological Region

Education

Marital Status

Religious Affiliation

Businesses or Consumers

Do you want the video to be entertaining, informative, shocking, amazing …

Pick a genre that fits with your target audience and corporate goals.

Evoke an emotional response or cause controversy.

Details matter so choose the location, props, characters and costumes needed to pull off your viral video.

Decide how to best utilize your budget to achieve your goals.

CREATE & PRODUCE YOUR

ONE OF A KIND VIDEO!

DEVELOP YOUR ONLINE SEEDING STRATEGY.

Plant a large number of seeds to increase circulation.

Place video and links where they are most likely to spread via tags, bookmarks and word of mouth.

Plant positive seeds aimed directly at your target market.

Use multiple networks to host your video to increase exposure.

Eventually feed off of organic seeding – the natural process of others promoting your video!

It is one of the most important aspects of creating a viral video targeted to a

large audience.

An effective seeding campaign will:

Seeding is the process of placing a video in front of the proper audience and influencers who

will watch and pass along the video.

HOW TO SEED YOUR VIRAL VIDEO.

Upload your video to YouTube and other video share sites.

Use social bookmarking websites to tag your video and other related

materials.

Comment on a blogs and podcasts about your video where relevant (but

don’t spam).

Join social networking sites such as Facebook & Twitter to expand your

reach.

Reach out to blogs and other sites to promote your video.

Join communities on social networking sites to gain attention.

Some common forms of seeding a viral video include:

EXECUTE THE PLAN

Is the viral video moving towards the set goals in the planned

time frame?

Is the viral video close to the predetermined budget?

Is the video causing the desired outcomes and consumer reaction

you were hoping for?

Is the target market being reached effectively?

Is the seeding campaign driving enough traffic to the viral video?

Now that the viral video is up and running, it’s time to make sure

everything is going as planned.

PROBLEM SOLVING

If the answer to all of these questions is yes, your viral

video could be on its way to success!

If not, it may be time to go back and see which factors

are holding the video back from accomplishing the goals.

A good starting point to do this is making sure your goals were

specific, measurable, attainable, relevant, and time-bound.

TRACK AND REPORT RESULTS

Tracking your results is an important step in understanding

how well you have achieved your goals.

Receiving accurate information in a timely manner will allow

you to make adjustments to optimize your return.

The results you collect can then be used to

determine how successful your viral video was!

HOW TO TRACK YOUR RESULTS.

Monitor the number of views on social video sharing sites.

Use http://blogsearch.google.com to see who is blogging

about your viral video.

Keep track of how many people access your website from

links provided with the video.

Access YouTube’s detailed backend analytics.

Some ways to track how well your video is doing are: