how to create powerful messages that resonate with your …€¦ · how to create powerful messages...
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How to Create Powerful Messages That Resonate With Your Audience
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Saddle Creek Video Case Study
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Saddle Creek Logistics Services • Asset based 3PL
• Headquartered in Lakeland, FL
• Family owned, professionally managed
• Started as public warehouse company
• Now nationwide integrated logistics services provider
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Omnichannel Fulfillment • 2010 Acquisition of Prolog Logistics
• Brought fulfillment services into the portfolio
• Strong growth
• Big potential
• Not as well known in the space
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Establishing a Presence
• More than pallets, forklifts and full truckloads
• Commitment via investment
• Demonstrate expertise
• Provide a sales tool
• Generate interest and awareness
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The Customer
NuSkin Enterprises
• MLM company
• Well known in the direct selling space
• Customized operation/investment
• Happy with our service and willing to participate
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Driving Viewers
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Results
• 150,000 ad impressions
• 2,378 click-thru’s
• 1,300 plays
• Utilized in many sales presentations
• Building on success with more videos
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Targeted messaging increases media placements
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Expanding Kenco’s Strategic Media Relations
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How was the message developed?
When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.
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Momentum = Results!
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How to Create Powerful Messages That Resonate With Your Audience
![Page 26: How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages That Resonate With Your Audience . Saddle Creek Video Case Study . Saddle Creek](https://reader033.vdocuments.us/reader033/viewer/2022052612/5f0c692a7e708231d4354401/html5/thumbnails/26.jpg)
Targeted messaging increases media placements
![Page 27: How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages That Resonate With Your Audience . Saddle Creek Video Case Study . Saddle Creek](https://reader033.vdocuments.us/reader033/viewer/2022052612/5f0c692a7e708231d4354401/html5/thumbnails/27.jpg)
Expanding Kenco’s Strategic Media Relations
![Page 28: How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages That Resonate With Your Audience . Saddle Creek Video Case Study . Saddle Creek](https://reader033.vdocuments.us/reader033/viewer/2022052612/5f0c692a7e708231d4354401/html5/thumbnails/28.jpg)
How was the message developed?
When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.
![Page 29: How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages That Resonate With Your Audience . Saddle Creek Video Case Study . Saddle Creek](https://reader033.vdocuments.us/reader033/viewer/2022052612/5f0c692a7e708231d4354401/html5/thumbnails/29.jpg)
Momentum = Results!
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How to Create Powerful Messages That Resonate With Your Audience