how to create engaging content for your website or blog
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How to Create Engaging Content for Your Website or BlogA beginner session
Presented by Nadine Sharon AnglinPodcamp Toronto 2013
Find Your Voice
Your voice is the personality you want to inject into your content
Websites with Strong Voices
CasualFun Inclusive
Snarky BluntSensational
Can you imagine...
Seinfeld written in the voice
of Quentin Tarantino?
Pick a Point of View
Don't be wishy washy or middle of the road
Brainstorm, Brainstorm, Brainstorm!
Create a Mind Map
Brainstorm, Brainstorm, Brainstorm!
Blue Sky It
Brainstorm, Brainstorm, Brainstorm!
Venn Diagrams
Brainstorm, Brainstorm, Brainstorm!
RolestormLook outside your nicheScope out the competitionKeep an ideas notebookOrganize with notecards
Creating Content
One of the scariest things for a writer
or blogger to face is a blank page
Creating Content
Create a Format or TemplateWhat type of restaurant, where is it
and why did I choose it?
French restaurant near Broadview subway station; Best friend took
me for a surprise birthday dinnerWhat did the decor look
like?
Typical French bistro; dark woods, white tableclothsWhat was the
service like?
The waiter was nice and explained the whole menu; we got water and
bread right away
How expensive were the dishes?
Reasonably priced, around $25 for each of us
Did you like the meal? Why?
Steak wasn't overdone, the fries were crispy and light...
#nomnom!
Would you go back?
Would definitely go back for an anniversary dinner or another
birthday
Creating Content
Remember The Why Now Factor
Why are you telling me this story now?Why is it relevant or news?Why should I care?Why should YOU be the one to tell me?
Creating Content
AnecdoteStatisticSet a sceneUse a quoteState a problem then solve itHow-toTipsCreate top xx list
Creating Content
Remember an interview is a conversation
Creating Content
Images
Creating Content
Images
Creating Content
Infographics
Creating Content
Talking Head Videos
Creating Content
Explainer Videos
Creating Content
Unboxing Videos
Creating Content
Product Videos
Where to Mine for Ideas
Social Media (find the Facebook of your niche)MagazinesNewspapersAdvertising (billboards, inserts, etc.)Press releasesStatistical Reports
Curation
Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus. Curators tend to have a unique and consistent point of viewproviding a reliable context for the content they discover and organize.Fast Company, April 12, 2012http://www.fastcompany.com/1834177/content-curators-are-new-superheros-web
Curation
Maria Popova
Content Planning
Think like a magazine
Content Planning
Think like a magazine
Final Thoughts...
Think visualAlways self editRemember ANYONE can learn to write
Thank You!
Twitter
@nsharona
Email
[email protected]
Website
nadinesharonanglin.com