how to create content that ranks

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How to Create Content that Ranks Helpful Links: Google Content Submit: http://www.google.com/submityourcontent/website-owner/ Google Guidance on Building a Quality Site http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high- quality.html Content Readability http://www.online-utility.org/english/readability_test_and_improve.jsp Micro Formatting from Schema http://schema.org/docs/gs.html Content Structure Example http://zaknicola.wordpress.com/2007/09/29/content-writing-advice/

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Learn how to easily write content to get your site the best rankings. How to write simple, yet effective content that Google finds useful, accessible, and relevant for any given keyword. By utilizing tested tactics from keyword emphasis to micro formatting, these tips will obtain positive, and lasting, rankings for your websites.

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Page 1: How to Create Content That Ranks

How to Create Content that Ranks

Helpful Links:

Google Content Submit: http://www.google.com/submityourcontent/website-owner/ Google Guidance on Building a Quality Site http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html Content Readability http://www.online-utility.org/english/readability_test_and_improve.jsp Micro Formatting from Schema http://schema.org/docs/gs.html Content Structure Example http://zaknicola.wordpress.com/2007/09/29/content-writing-advice/

Page 2: How to Create Content That Ranks

Moderator

Becky Ross

Marketing Manager

(303) 228-8753

[email protected]

Page 3: How to Create Content That Ranks

Zak Nicola – Elite SEO Analyst

Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale

• Content Creation • Large Site Architecture • Strategic Link Profile

• Brand Management • Competition Analysis • UI Improvement

(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola

Page 4: How to Create Content That Ranks

Zak Nicola – Elite SEO Analyst

Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale

• Content Creation • Large Site Architecture • Strategic Link Profile

• Brand Management • Competition Analysis • UI Improvement

(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola

Page 5: How to Create Content That Ranks

Writing Content that Ranks!

What causes a website to rank?

Page 6: How to Create Content That Ranks

Writing Content that Ranks!

What causes a website to rank?

Page 7: How to Create Content That Ranks

Writing Content that Ranks!

What causes a website to rank?

Not this guy!

Page 8: How to Create Content That Ranks

What causes a website to rank?

There are three outlining factors

Page 9: How to Create Content That Ranks

What causes a website to rank?

1. On Page Factors

Page 10: How to Create Content That Ranks

What causes a website to rank?

1. On Page Factors

2. Off Page Factors

Page 11: How to Create Content That Ranks

What causes a website to rank?

1. On Page Factors

2. Off Page Factors

3. Site Architecture

Page 12: How to Create Content That Ranks

On Page Factors

1. Content

Page 13: How to Create Content That Ranks

On Page Factors

1. Content

2. Internal Anchor Text

Page 14: How to Create Content That Ranks

On Page Factors

1. Content

2. Internal Anchor Text

3. Media

Page 15: How to Create Content That Ranks

Content Content Content!

Page 16: How to Create Content That Ranks

Content Content Content!

(This is not Content)

Page 17: How to Create Content That Ranks

What Makes Good Content?

1. Unique Information

Page 18: How to Create Content That Ranks

What Makes Good Content?

1. Unique Information

2. Good Content Structure

Page 19: How to Create Content That Ranks

What Makes Good Content?

1. Unique Information

2. Good Content Structure

3. Widely Accessible

Page 20: How to Create Content That Ranks

Planning for Success

1. Decide what query to answer

2. Plan the structure of the

content

3. Brainstorm additional phrases

Page 21: How to Create Content That Ranks

Deciding What Query to Answer

Google Suggestions:

San Antonia Acura mdx

Page 22: How to Create Content That Ranks

URL and Title Should be Similar

Keyword placement should show

naturally

Exact match phrase should be in first

and last paragraph at the very least

Planning the Structure of the Content

Page 23: How to Create Content That Ranks

Brainstorm Addition Phrases

Denver Toyota Dealer

Toyota Dealer in Denver

Toyota Dealership in Denver

Denver Toyota Dealership

New Toyota cars for sale

Toyota cars in Denver

Page 24: How to Create Content That Ranks

How do I get my good content to rank?

Be a resource for the query

Page 25: How to Create Content That Ranks

How do I get my good content to rank?

Be a resource for the query

Use phrase emphasis

Page 26: How to Create Content That Ranks

How do I get my good content to rank?

Be a resource for the query

Use phrase emphasis

Phrase variation over redundancy

Page 27: How to Create Content That Ranks

How do I get my good content to rank?

Be a resource for the query

Use phrase emphasis

Phrase variation over redundancy

Properly link to the page internally

Page 28: How to Create Content That Ranks

How do I get my good content to rank?

Be a resource for the query

Use phrase emphasis

Phrase variation over redundancy

Properly link to the page internally

Share the page socially

Page 29: How to Create Content That Ranks

Technical Additions to Content

1. Micro data from Schema.org

2. Proper use of header tags in HTML

3. Alt text for your images on page

4. Rich anchor text links to internal pages