how to create content that ranks
DESCRIPTION
Learn how to easily write content to get your site the best rankings. How to write simple, yet effective content that Google finds useful, accessible, and relevant for any given keyword. By utilizing tested tactics from keyword emphasis to micro formatting, these tips will obtain positive, and lasting, rankings for your websites.TRANSCRIPT
How to Create Content that Ranks
Helpful Links:
Google Content Submit: http://www.google.com/submityourcontent/website-owner/ Google Guidance on Building a Quality Site http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html Content Readability http://www.online-utility.org/english/readability_test_and_improve.jsp Micro Formatting from Schema http://schema.org/docs/gs.html Content Structure Example http://zaknicola.wordpress.com/2007/09/29/content-writing-advice/
Zak Nicola – Elite SEO Analyst
Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale
• Content Creation • Large Site Architecture • Strategic Link Profile
• Brand Management • Competition Analysis • UI Improvement
(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola
Zak Nicola – Elite SEO Analyst
Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale
• Content Creation • Large Site Architecture • Strategic Link Profile
• Brand Management • Competition Analysis • UI Improvement
(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola
Writing Content that Ranks!
What causes a website to rank?
Writing Content that Ranks!
What causes a website to rank?
Writing Content that Ranks!
What causes a website to rank?
Not this guy!
What causes a website to rank?
There are three outlining factors
What causes a website to rank?
1. On Page Factors
What causes a website to rank?
1. On Page Factors
2. Off Page Factors
What causes a website to rank?
1. On Page Factors
2. Off Page Factors
3. Site Architecture
On Page Factors
1. Content
On Page Factors
1. Content
2. Internal Anchor Text
On Page Factors
1. Content
2. Internal Anchor Text
3. Media
Content Content Content!
Content Content Content!
(This is not Content)
What Makes Good Content?
1. Unique Information
What Makes Good Content?
1. Unique Information
2. Good Content Structure
What Makes Good Content?
1. Unique Information
2. Good Content Structure
3. Widely Accessible
Planning for Success
1. Decide what query to answer
2. Plan the structure of the
content
3. Brainstorm additional phrases
Deciding What Query to Answer
Google Suggestions:
San Antonia Acura mdx
URL and Title Should be Similar
Keyword placement should show
naturally
Exact match phrase should be in first
and last paragraph at the very least
Planning the Structure of the Content
Brainstorm Addition Phrases
Denver Toyota Dealer
Toyota Dealer in Denver
Toyota Dealership in Denver
Denver Toyota Dealership
New Toyota cars for sale
Toyota cars in Denver
How do I get my good content to rank?
Be a resource for the query
How do I get my good content to rank?
Be a resource for the query
Use phrase emphasis
How do I get my good content to rank?
Be a resource for the query
Use phrase emphasis
Phrase variation over redundancy
How do I get my good content to rank?
Be a resource for the query
Use phrase emphasis
Phrase variation over redundancy
Properly link to the page internally
How do I get my good content to rank?
Be a resource for the query
Use phrase emphasis
Phrase variation over redundancy
Properly link to the page internally
Share the page socially
Technical Additions to Content
1. Micro data from Schema.org
2. Proper use of header tags in HTML
3. Alt text for your images on page
4. Rich anchor text links to internal pages