how to create an online course in 60 minutes
TRANSCRIPT
ARE YOU…
EXCITED?FIRST WEBINAR EVER! BOOM!
1. What it takes to be a successful online instructor?2. How to break down your knowledge into an outline3. All the software and hardware required to record your
courses4. How to record, edit and upload your lectures5. Self-Hosting versus course marketplaces6. How to get your first students
WHAT AM I GOING TO TEACH YOU?
in 60 Minutes
Q & A
I have a gift for you if you stick until the end
BUT BEFORE…A BIT OF BACKGROUND STORY
5 Years telling stories…
18,000 students
9 Courses
Miguel Hernandez
WHY DO YOU WANT
TO CREATE AN ONLINE COURSE?
WHY DO YOU WANTTO CREATE AN ONLINE COURSE?
Money?Impact?1st 2nd
WHAT IT TAKES TO BE SUCCESSFULAS AN ONLINE INSTRUCTOR?
You Course
Students
Marketing
Product Market$Value
All Four Must Work
The Big Picture
Bad Good? Good Good Failure
Good Bad Good Good Failure
Good Good Bad Good Failure
Good Good Good Bad Failure
Good Good Good Good Success!
You Course Marketing
OUTCOME+ + + =
Market
You
1. Passion for teaching 2. Passion for subject 3. Subject experience 4. Teaching skills 5. Course creation skills 6. Marketing skills 7. Authority 8. Existing audience 9. Network 10. Team
Instructor Success Variables
Your Score: ____ / 100
- Do you love teaching?- Do you love what you are teaching?- Do you know it? Are you an expert?
- Are you a good teacher? - Do you know how to put a course together?
- Do you know how promote your course?- What are your credentials? awards? accolades?
- How big is your list? social media following?- Mentors? well connected? can your contacts help you?
- Do you have the right help? (tech, marketing, design, etc.)
What is your score?
1. Course structure 2. Course platform 3. Price 4. Course title 5. Sales page 6. Promo video 7. Testimonials 8. Community 9. Support 10. Guarantees
Course Success Variables
- easy to consume, high quality, additional resources- easy to use, features, beautiful, integrations
- Is it priced correctly? Do you offer payment plans?- Have you tested what titles work best?
- Do you have great copy? design? - Is it high quality, convincing, converts well?- Can you show proof of results?- Can your students get help from peers?
- Do you offer one-on-one support, help, advice?- Do you have an unbeatable refund policy?
Course
Your Score: ____ / 100 What is your score?
1. Traffic 2. Funnels 3. Email list 4. Automation 5. Social Media 6. Content Marketing 7. Paid marketing 8. Affiliates 9. JV Partners 10. Analytics
Marketing Success Variables
- Can you drive quality traffic to your courses?- Do you have high converting funnels in place?- Are you collecting email addresses?
- Are you building trust and selling using email automation?- Are you growing and leveraging your social media influence?
- Are you generating high quality content regularly?- Do you know how to generate high quality paid traffic?
- Do you have an affiliate program?- Have you developed strong relationships in your industry?
- Are you tracking everything? conversions, open rates, expenses..
Marketing
Your Score: ____ / 100 What is your score?
1. Size 2. Growth 3. Competition 4. Problem 5. Aspirations 6. Demographics 7. Geographics 8. Psychographics 9. Behaviour 10. Destinations
Market Characteristics & Variables
- Do enough people need what you have to offer?- Is that need growing or diminishing?
- Are there other similar courses? Competition is good!- Are you solving a real problem?
- What results do your potential students want to obtain? - What is their age, gender, occupation, income, education?
- Where do they live? What languages do they speak?- Lifestyle - activities, interests, and opinions (AIOs)
- What are the typical steps they take to buy?- Where do they hang out online? which sites do they visit?
Market
https://en.wikipedia.org/wiki/Market_segmentation
Your Score: ____ / 100 What is your score?
Passion for teaching Course structure Traffic Size
Passion for subject Course platform Funnels Growth
Subject experience Price Email list Competition
Teaching skills Course title Automation Problem
Course creation skills Sales page Social Media Aspirations
Marketing skills Promo video Content Marketing Demographics
Authority Testimonials Paid marketing Geographics
Existing audience Community Affiliates Psychographics
Network Support JV Partners Behaviour
Team Guarantees Analytics Destinations
You Course Marketing
+ + +
Market
Course creation skills 5%
ONLINE COURSEPRODUCTION STAGES
1. Research Topic2. Create outline 3. Presentation slides 4. Record lectures 5. Edit lectures 6. Encode lectures 7. Upload lectures 8. Add titles and descriptions
ONLINE COURSE PRODUCTION STAGES
9. Create sales page10.Create course thumbnail11.Record promo video12.Create quizzes13.Create worksheets14.Create certificate15.Set price
CREATING YOUR COURSE OUTLINE
Research
Experience
Knowledge
In your head Outline creation process
3. Group
Module 01
Module 02
Module 03
Module 04
Module 05
2. List Lectures
Frameworks
Case Studies
Worksheets
Quizzes Bonuses
4. Enhance
Your Impact
1.Results
What can you teach in 4 to 6 hours of content that will get your student from
A to B in the most efficient way?
ONLINE COURSE TYPICAL NUMBERS
•4-8 Modules•4-10 Lectures per Module•20 to 80 Lectures•5-20 mins lectures•4-8 hrs work /1 hr video•$5-$100 per hour
Ranges
•5 Modules•5 Lectures per Module•25 Lectures•10 mins lectures•6 hrs work / 1 hr video•$50 per hour
• 1-20 hours course • 4 - 160 hrs work • $20 - $2000 price tag
• 4 hours course • 25 hrs work • $300 price
Average Course
Self-hosting Only!
How many sales to recoup investment?
If your rate is $50/hr25 hr x $50 = $1,250$1,250 / $300 course
4 Sales
CREATING YOUR ONLINE COURSE OUTLINE
TOOLS OF THE TRADE HARDWARE & SOFTWARE
LECTURE RECORDING SYSTEM: BASIC (MAC)
Keynote$14
ScreenFlow
Laptop
$1110=
onboard webcam
$1000
$99
LECTURE RECORDING SYSTEM: BASIC (PC)
Windows Laptop
$500 $910=
$299
$110PowerPoint
Camtasia
LECTURE RECORDING SYSTEM: MEDIUM
Keynote$14
ScreenFlow
$99
Laptop
$1000
$1400=$70
$65
$7
$20
$140
Logitech C920AudioTechnica at2020
Blue Yeti$120
$40
SamsonGo-Mic
MY COURSE RECORDING SETUP
WALL
LIGHT
LIGHT
LAPTOP
Logitech c920
SamSon Go-Mic
LECTURE PRODUCTION RECORDING, EDITING, ENCODING
CHOOSE A COURSE RECORDING STYLE
Talkin Head White Board VO / Slides
Flat Screen TV Paper Easel Tablet (Salman Khan)Webcam+Slides
16:9 Aspect Ratio 1280x720 or 1920x1080
Presentation Settings
Computer Audio Settings
Make Sure Audio Input Levels bars are 80% at normal speaking voice
ScreenFlow Document Settings
ScreenFlow
$20
iGlasses
$65Logitech C920
ScreenFlow Recording Settings
Press “T” To Cut Clips
ScreenFlow Editing Top Tip
Webcam Layer
Screen Layer
•Compression format: H.264 or MPEG-4 •Data Rate/Bit Rate: 5000 kbits/seconds•Aspect Ratio: 16:9•Dimensions: 1280x720 or 1920x1080•Frame rate (screencast): 10 Frames Per Second (10 FPS)•Frame rate (talking head): 30 Frames Per Second (30 FPS)•Audio: AAC Audio at 44.1 KHz, 192 kbits/sec, Stereo
VIDEO ENCODING OPTIMAL SETTINGS
RECORDING SCHEDULE
Mo Tu We Tf Fr Sa Su
Pre-Production Production Post-Production
Creating Outline and Slides Recording Lectures Editing, EncodingUploading
4 hour course = 28 hours work
12 hrs 8 hrs8 hrs
HOSTING YOUR COURSE SELF-HOSTING vs MARKETPLACES
PROS: No hosting fees
Marketing done for youCONS:
Approval process can be frustratingMax you can charge is $50$10 per / hour of course
No access to students emailsThey keep 50% of sales*
PROS: You own the email addresses
Max you can charge not limited (~$2K)$100+ per / hour of course
You keep everythingCONS:
Hosting feesYOU do marketing (costly)
http://grumo.com/thinkific
SELF-HOSTING vs MARKETPLACES+Control +Money +Costs -Control -Money -Costs
Teachable Thinkific Wordpress SkillShare Udemy
GRUMO
HOW TO GET YOUR FIRST STUDENTS
You Course
Students
Marketing
Product Market$Value
All Four Must Work
The Big Picture
A.I.D.A.
WARM to HOT
COLD Traffic
WARM Traffic
PAID TRAFFIC
THE WEBINAR FUNNEL
FB, YT, Google, Ads
FREE TRAFFICSearch, Social, YouTube
EMAIL LISTMailChimp, Aweber, ConvertKit
WEBINARGTW, Hangouts
ClickFunnelsLeadPages
LandingPage
PDF, Report.eBook, Mini Course
$Your Course
SamCart, Stripe
EM1 EM2 EM3 EM4
Launch email sequence
emailFORM
A.I.D.A.
- Only 25 Spots -
SELF-HOSTING vs MARKETPLACES
$300 $3010 Hour Course
http://grumo.com/webinar
Marketing
And the gift?
CHECK YOUR INBOX LATER TODAY
(Only for those that stuck with me up to here)
