1. How To Create An Event VideoHow To Create An Event Video Bold Content Production www.BoldContentVideo.com 2. Key BenefitsKey Benefits Event videos are perfect for delivering your company's key messages 1.1. 2.2. 3.3. Use your event video as a platform to explain your vision, for both internal and external promotion Interview your clients, vendors or other event attendees and use their experiences for selling your event 3. Key BenefitsKey Benefits It is possible to capture a great event which included lots of organisation and planning 4.4. 5.5. 6.6. You don't have to limit your event to a small audience Show your great event and open it to staff, work force or the general public 4. Key BenefitsKey Benefits By making the entertaining elements of your event part of the video, your viewers can be impressed easily 7.7. 8.8. 9.9. Video can be used to show your event in the best possible light also to attract new employees and business partners Show your great event and open it to staff, work force or the general public 5. Key BenefitsKey Benefits Show off the great brands that you work with and highlights your company's sponsorship 10.10. 11.11. 12.12. By sending your event videos to customers you are able to promote future events Present your company exactly how you want it to be perceived by potential customers 6. 1 Think about your budget available! Event videos don't have to be expensive! You can use a single shooter who captures the highlights of the event with a DSLR camera. There's a wide range of ways to capture your event! You can also film your event by the use of multiple cameras 7. 2 Talk with your client about the video's intention! Should it be an internal communication video or a promotional video? It's important to know what the intention for the video is to decide on the right structure and type of equipment for the video. Claim a solid, well thought out brief from your client for an amazing event video! The brief should make you as video production company, aware of all of the intended video outcomes. 8. 3 Communicate well with the event organizer! Try to organise everything before the event! Ask the event organizer for providing help in getting all the necessary levels of access (e.g. backstage), a dedicated area (lockable room) to store your equipment and a parking space. Try to receive a schedule as early as possible! An event schedule helps you to find out if there are any clashes and if two crews will be needed. Find out which shots the organizer really wants you to capture (e.g. VIPs and Guest Speakers) 9. 4 Watch out for problems that possibly occur ! What if the client wants something different on shooting day? If you plan on shooting a certain type of video you might not necessarily bring the right equipment for shooting other types of videos. Shoot the event on a DSLR or small sensor camera? DSLR cameras are more suitable for doing a highlights video as it has a 10 minute record limit. The small sensor camera is better for filming an entire speech at a conference. 10. 4 Watch out for problems that possibly occur ! What if the client wants something different on shooting day? If you plan on shooting a certain type of video you might not necessarily bring the right equipment for shooting other types of videos. Shoot the event on a DSLR or small sensor camera? DSLR cameras are more suitable for doing a highlights video as it has a 10 minute record limit. The small sensor camera with a longer focal length is better for filming an entire speech at a conference. 11. After creating a fantastic event video you'll also have to promote it ... BUT HOW? 12. How to promote your event video?How to promote your event video? Create a press release Include a custom mix of video, images, and multimedia Try to get it placed on media publication websites 13. How to promote your event video?How to promote your event video? Create a press release Include a custom mix of video, images, and multimedia Try to get it placed on media publication websites 14. How to promote your event video?How to promote your event video? Use video sharing platforms Adding your video to a video sharing platform is an essential part of marketing your event video Use Vimeo or YouTube! YouTube helps you to reach more viewers through Google search 15. How to promote your event video?How to promote your event video? Share on Social Media Channels Share your video on any relevant site where you have a social media presence. Hootsuite enables you to share your video on multiple sites within one dashboard 16. How to promote your event video?How to promote your event video? Use Keywords and Tags correctly Mention your keywords in title and description as this will help viewers to find your video more easily Tag your video correctly by using words that describe your video and its content at the best 17. How to promote your event video?How to promote your event video? Embed the video in your blog Create relevant content to the video, like an event review or Behind the scenes article Text based content in addition to the video helps to create more information for viewers. 18. How to promote your event video?How to promote your event video? Use paid advertising Twitter and Facebook are perfect if you are trying to reach a specific demographic with your video You can also use paid advertising with a link to an external video site like YouTube 19. Need An Event Video?Need An Event Video? We would love to help! Visit www.BoldContentVideo.com and learn more about our video production services