How To Create
An Educational Promo Video
For Your School

Developing A Creative Concept

CREATIVE CONCEPT

Starting point:

Consider the intended action you want your audience to take

Think of the emotion you want the people watching your video to feel

Consider the narrative structure that the promo will take

Ask yourself:

What information will I deliver and when?

How can the music work with the visuals to elicit emotion?

Storyboarding Your Concept

STORYBOARDING

Use your storyboard:

to start thinking about how to juxtapose various shots to create a montage of images that will build up to an emotional reaction within the viewer

Storyboards can be:

drawn out in a very simple, rough format, as long as you know what they represent.

Showcasing The School's USP

SHOWCASING USP

Highlight:

the benefits of your school and demonstrate your Unique Selling Proposition in a compelling way

These demonstrations of factors:

would be important in parents' decisions of where to send their child

Establishing Your Budget

YOUR BUDGET

School promo production can vary:

from small scale productions that allow enough time for a single person shooter to capture shots of the school over the course of half a day

to big budget films that allow for animation, special effects and creative camera shots

1st school promo recommendation:

request a quote for a two person crew to shoot for a day and four days of editing to allow for you to have several rounds of input into the final video

Reaching Foreign Markets

FOREIGN MARKETS

Attracting students:

from foreign markets has become an increasingly important part of many schools business model

Translate and subtitle:

films into foreign languages in order to effectively promote your school to important foreign language markets

Another option is to create a film which has no dialogue which makes catering to foreign language markets more cost-effective.

Delivering Authentic Performances

AUTHENTICITY

Getting a natural performance by:

either searching for young people that can perform well naturally

or film material in a documentary style and capture natural performances, because the young people forget they are being filmed

being a patient crew and director, who works well with children

Release forms:

Although the school has a blanket license to use the images of pupils in promotional material, make sure to have release forms specific to the production

Need Your Own Educational Promo Video?
We would love to help!
Visit our website for more information:
www.boldcontent.tv