how to create a powerful brief to your agency
DESCRIPTION
For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign. please comment and give advice, cheerio :)TRANSCRIPT
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A Powerful Brief
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:’(
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1. MAPPING CURRENT SITUATION
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2. DEFINING THE OBJECTIVES
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S.M.A.R.T
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3. LISTING COMMUNICATION TOUCHPOINTS
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Adaptive Path. 2011. Rail Europe Experience Map. Read here
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Blog Mozilla. 2013. Mozilla’s Products and Services User Touchpoints and Communication Channels. See here
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4. SET THE KPI : WHAT ARE THE PARAMETERS?
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Example of KPI parameters. 2014. smartinsight.com read here
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5. EXPLAINING TO YOUR AGENCY
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Delineo Blog. 2014. How to Brief An Agency By The Client Services Team read here
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Thank You