“Creating eng ag ing content”

C H A L L E N G

E #1

“Producing content consistently”

is #2 in

difficulty

“Measuring content effectiveness”

is #3 on the chal lenges list

C H A L L E N G

E # 3

1

2

3

remains the #1 chal lenge

W h y c o n t e n t

m a r k e t i n g i s d i f f i c u l t

C H A L L E N G E # 2

A survey of marketers by the content marketing

institute shows that

• 86% respondents do content marketing

• BUT only 38% say they are

effective• AND only 21% say they are successful at tracking

ROI

GEN ER ATE C O N T E N T

IDEAS

Instant acces s to all of your competitors’ content

marketing in a real time activity feed.

Quickly filter through what’s working and what’s not.

Contify tags each piece of content with content type,

themes, channels, and competitors.

Find out what is having the maximum impact through the

engagement score and rate ass igned to each post.

Activity feed

D i s c o v e r y

Dashboard

D i s t r i b u t i o n

KNOW WHERE TO

S H A R E

Instantly identify the content that resulted in increased

engagement and a spike in followers for you or your competitors so

that you have a success formula that can be reproduced.

Find out what combination of content types and themes

delivers maximum engagement on which marketing channel in

your industry through the content landscape analysis.

Analyse the performance of your content over a g iven

period. Compare how you performed on different

marketing channels vis-a-vis your competitors.

Companies

AddCompetitorB e n c h m a r k i n g

MEASURE C O N T E N T

P E R F O R M A N C E

View a comparison of key metrics which includes number of

posts, followers, average engagement and engagement rate

for each competitor side by side on a s ingle page.

Get immediate visibility into whether posts, followers, and

engagement have declined, increased, or remained

stagnant for a g iven time period across all channels.

Dive into detailed performance metrics for each

competitor on their dedicated profile page.

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