how to create 365 days of traffic-driving content
DESCRIPTION
Learn how to drive traffic to your website.- Understand what content marketing is and why it works- Learn to create your own content strategy- Create you own content calendar and learn how you can fill it for an entire yearTRANSCRIPT
![Page 1: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/1.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
How To Create 365 Days of Traffic-Driving Content
![Page 2: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/2.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
![Page 3: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/3.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Why Content Marketing Matters
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers,
and customers into repeat buyers
![Page 4: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/4.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Why Content Marketing Works
• Demonstrates your expertise• Provide a sense of who you are and how you
work – before they buy• Create trust and loyalty when you’re giving
something away for free– People buy from someone they trust
• Attract targeted prospects inline with content
![Page 5: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/5.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Tips on Content Marketing
• Accuracy counts• Quality matters• Content can be lots of
things– Photos: Flickr, Instagram– Videos: YouTube– Infographics
![Page 6: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/6.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
![Page 7: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/7.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Don’t Confuse Social Media Tools With Content
• Businesses rush to jump on social media
• Often don’t stop to think– What they want to say– Who they want to say it to– aka a Content Strategy
• Key is to remember social media is a vehicle - only– It drives traffic to your content– But your content needs to add
value
![Page 8: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/8.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
BUILDING YOUR CONTENT STRATEGY
![Page 9: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/9.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Many Skip a Content Strategy
![Page 10: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/10.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Content Strategy: Key Messages• Create 1-3 Key Messages – The will be repeated over and over and over again– Verbatim: not the time to be creative– This is how you build a brand– Basis of your content strategy
• Key Messages can answer:– Why business is unique / competitive advantage– Why you’re better than the competition– Why clients refer business to you
![Page 11: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/11.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Source: SocialMediaToday
![Page 12: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/12.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
CREATING THE CONTENT
![Page 13: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/13.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Content Calendar• Plan ahead to reinforce
your key messages• Block out rolling 13
months of what you know
• Holidays • Seasons• Industry events /
conferences• Your vacation
![Page 14: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/14.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Evergreen Content
What is it?• It’s always relevant /
green• Plan: Ready ahead of
time• Have a list handy – plug
in as needed
Examples• FAQs• Case studies• Lessons learned• Recycle popular content• Guest writers• How-to guides• Q&A• Curate a list of content
from others• Historical industry info• Calendar of events
![Page 15: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/15.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Augment With Timely ContentTypically safe:• Industry news • Emerging trends• Data / facts • Research reports
Be careful with:• Current events• Politics• Religion
Did you know today is
“Swim a Lap Day”?
![Page 16: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/16.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Other Ideas• Content isn’t just words: Videos,
Photos, etc• Look to Pop culture: TV, Music,
Movies• Study other Media: Magazines,
Books, Talk Shows• Share an alternative view• Truth is stranger than fiction
![Page 17: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/17.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Tips• Schedule a deadline for
yourself– Don’t procrastinate– Hardest part getting started
• Read your content to yourself – out loud
• Ask someone else to read it • Remember: It will get easier
![Page 18: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/18.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
If You’re Still Worried…
• It’s digital!– You can always fix
it later– Hit delete
![Page 19: How To Create 365 Days of Traffic-Driving Content](https://reader035.vdocuments.us/reader035/viewer/2022062319/554967f8b4c905d8558b4abf/html5/thumbnails/19.jpg)
slideshare.net/RaniMonson @RaniMakingMkt
Let’s Brainstorm Your ChallengesContent
Strategy:• Key Messages• Content
Calendar• Evergreen
Content• Timely Content