how to craft mobile strategy for your organization
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How to Craft Mobile Strategy for Your Organization. Contact [email protected] to develop an assessment for your mobile strategy. If you want to learn more about this topic visit my blog at http://chaitrav.comTRANSCRIPT
How to Craft Mobile Strategy for Your Organization
Chaitra Vedullapalli : http://chaitrav.com
E m p l o y e e A d o p t i o n L e v e l o f C o m p l e x i t y t o i m p l e m e n t
To d e v e l o p a m o b i l e s t r a t e g y f o r y o u r b u s i n e s s
2 Areas To Consider
Mass Appeal (Commodity Services)
Getting your entire employee base
excited
Security: Easy/Medium/Hard
Information Accessibility : Easy/Medium/Hard
People Adoption: Low/Medium/Hard
Time to Implement: Now/3-6months/1 year
Spend: Small/Medium/Large
Employee Productivity Application
Groups of people who will use them every day to help customers, employees, and partners
Security: Easy/Medium/Hard
Information Accessibility : Easy/Medium/Hard
People Adoption: Small
Group/Medium Group/Entire Group
Time to Implement: Now/3-6months/1 year
Spend: Small/Medium/Large
Disruptive Innovation Experiment with the potential to drive entry in new markets, stand out in the current market, and change the game in the industry
Security: Easy/Medium/Hard
Information Accessibility : Easy/Medium/Hard
People Adoption: Small
Group/Medium Group/Entire Group
Time to Implement: Now/3-6months/1 year
Spend: Small/Medium/Large
Employee Adoption Levels and Criteria
An Example: How to Assess and Develop your roadmap Mobile Application Name
Application Need Employee Adoption
Security Information Accessibility
People Adoption
Time to Implement
Spend
Prioritize
Email Access Easy to access and respond to emails
Mass Appeal Medium (2 pt)
Medium (2 pt)
Hard (3 pt)
3-6 months (2 pt)
Small (1 pt)
10 PT
Calendaring Easy to schedule and update meetings
Mass Appeal Medium (2 pt)
Medium (2 pt)
Hard (3 pt)
3-6 months (2 pt)
Small (1 pt)
10 PT
Employee Directory
Easy to find and connect with people/schedule meetings
Mass Appeal Hard (3 pt)
Hard (3 pt)
Hard (3 pt)
3-6 months (2 pt)
Large (3 pt)
14PT
Employee Feedback
Easy to get employee feedback/better way to solve problems
Mass Appeal Hard (3 pt)
Hard (3 pt)
Low (1 pt)
1 year (3 pt)
Large (3 pt)
13PT
Retail Experience
Easy for customers to shop
Disruptive Innovation
Hard (3 pt)
Hard (3 pt)
Medium (2 pt)
1 year (3 pt)
Large (3 pt)
14PT
RECOMMENDED MOBILE APPLICATION ROADMAP
Phase 1 : Email Access & Calendaring Phase 2 : Employee Directory and Retail Experience
Phase 3: Employee Feedback
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