how to craft mobile strategy for your organization

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How to Craft Mobile Strategy for Your Organization Chaitra Vedullapalli : http://chaitrav.com

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How to Craft Mobile Strategy for Your Organization. Contact [email protected] to develop an assessment for your mobile strategy. If you want to learn more about this topic visit my blog at http://chaitrav.com

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Page 1: How to craft mobile strategy for your organization

How to Craft Mobile Strategy for Your Organization

Chaitra Vedullapalli : http://chaitrav.com

Page 2: How to craft mobile strategy for your organization

E m p l o y e e A d o p t i o n L e v e l o f C o m p l e x i t y t o i m p l e m e n t

To d e v e l o p a m o b i l e s t r a t e g y f o r y o u r b u s i n e s s

2 Areas To Consider

Page 3: How to craft mobile strategy for your organization

Mass Appeal (Commodity Services)

Getting your entire employee base

excited

Security: Easy/Medium/Hard

Information Accessibility : Easy/Medium/Hard

People Adoption: Low/Medium/Hard

Time to Implement: Now/3-6months/1 year

Spend: Small/Medium/Large

Employee Productivity Application

Groups of people who will use them every day to help customers, employees, and partners

Security: Easy/Medium/Hard

Information Accessibility : Easy/Medium/Hard

People Adoption: Small

Group/Medium Group/Entire Group

Time to Implement: Now/3-6months/1 year

Spend: Small/Medium/Large

Disruptive Innovation Experiment with the potential to drive entry in new markets, stand out in the current market, and change the game in the industry

Security: Easy/Medium/Hard

Information Accessibility : Easy/Medium/Hard

People Adoption: Small

Group/Medium Group/Entire Group

Time to Implement: Now/3-6months/1 year

Spend: Small/Medium/Large

Employee Adoption Levels and Criteria

Page 4: How to craft mobile strategy for your organization

An Example: How to Assess and Develop your roadmap Mobile Application Name

Application Need Employee Adoption

Security Information Accessibility

People Adoption

Time to Implement

Spend

Prioritize

Email Access Easy to access and respond to emails

Mass Appeal Medium (2 pt)

Medium (2 pt)

Hard (3 pt)

3-6 months (2 pt)

Small (1 pt)

10 PT

Calendaring Easy to schedule and update meetings

Mass Appeal Medium (2 pt)

Medium (2 pt)

Hard (3 pt)

3-6 months (2 pt)

Small (1 pt)

10 PT

Employee Directory

Easy to find and connect with people/schedule meetings

Mass Appeal Hard (3 pt)

Hard (3 pt)

Hard (3 pt)

3-6 months (2 pt)

Large (3 pt)

14PT

Employee Feedback

Easy to get employee feedback/better way to solve problems

Mass Appeal Hard (3 pt)

Hard (3 pt)

Low (1 pt)

1 year (3 pt)

Large (3 pt)

13PT

Retail Experience

Easy for customers to shop

Disruptive Innovation

Hard (3 pt)

Hard (3 pt)

Medium (2 pt)

1 year (3 pt)

Large (3 pt)

14PT

RECOMMENDED MOBILE APPLICATION ROADMAP

Phase 1 : Email Access & Calendaring Phase 2 : Employee Directory and Retail Experience

Phase 3: Employee Feedback

Page 5: How to craft mobile strategy for your organization

C h a i t r a V e d u l l a p a l l i | C v e d u l l a @ g m a i l . c o m | C h a i t r a v . c o m