how to convey your message
TRANSCRIPT
How to Convey Your Message
Demetrios Pogkas Journalist | Business, Tech, Data BA., Communications & Mass Media
AD&PR Lab at Panteion University Communications, Media and Culture Dpt.
April 7th, 2017
How to Convey Your Message
W H Y #1
How to Convey Your Message
W H Y Y O U
How to Convey Your Message
#StartupLab Formed Teams Work on Challenges Present Outcomes Evaluated
How to Convey Your Message
Your Messages Conveyed
How to Convey Your Message
W H Y #2
How to Convey Your Message
W H Y M E
How to Convey Your Message
<shamelessplug>
How to Convey Your Message
Journalist 5 Years Business & Tech Tons of Interviews Tons of Pitches
How to Convey Your Message
</shamelessplug>
How to Convey Your Message
<reality>
How to Convey Your Message
Not for granted Not a communications expert Just a couple of ideas
How to Convey Your Message
</reality>
How to Convey Your Message
T A K E O U T S #1
How to Convey Your Message
T A K E O U T S C O N V E Y
How to Convey Your Message
C O N V E Y To* get your message across to the receiver or audience with the least
follow-up questions needed
How to Convey Your Message
*a non-scientific definition of mine
C O N V E Y Who you are, what you do, what you want
with the least of effort from their side
How to Convey Your Message
C O N V E Y Verbal vs. written conveying
How to Convey Your Message
T A K E O U T S #2
How to Convey Your Message
T A K E O U T S I T’ S H A R D
How to Convey Your Message
C O N V E Y I N G I S H A R D Expertise and practice
How to Convey Your Message
I N T E R M I S S I O N
How to Convey Your Message
A bit of theory
How to Convey Your Message
How to Convey Your Message
Source: communicationtheory.org/lasswells-model
How to Convey Your Message
Harold Lasswell
Source: communicationtheory.org/lasswells-model
Transmitter à Message à Receiver
How to Convey Your Message
Transmitter à Message à Receiver
How to Convey Your Message
T A K E O U T S #3
How to Convey Your Message
T A K E O U T S T H E M E S S A G E
How to Convey Your Message
T H E M E S S A G E Is* the sum of information the transmitter
provides the receiver with
How to Convey Your Message
*a non-scientific definition of mine
T A K E O U T S #4
How to Convey Your Message
T A K E O U T S T H E G O A L
How to Convey Your Message
T H E G O A L Every message serves one or multiple
goals (informative, persuasive etc.)
How to Convey Your Message
Transmitter à Message à Receiver
How to Convey Your Message
Transmitter à Message à Receiver
How to Convey Your Message
T A K E O U T S #5
How to Convey Your Message
T A K E O U T S T H E A U D I E N C E
How to Convey Your Message
T H E A U D I E N C E It’s not one; it’s not united;
it’s not unique
How to Convey Your Message
T H E A U D I E N C E Different audience groups; different levels
of understanding; clusters with same characteristics
How to Convey Your Message
T A K E O U T S #6
How to Convey Your Message
T A K E O U T S T H E P E R C E P T I O N S
How to Convey Your Message
T H E P E R C E P T I O N S Are* the pre-constructed views of the receiver about the transmitter
and the message
How to Convey Your Message
*a non-scientific definition of mine
How to Convey Your Message
(getting to it :p)
Transmitter à Message à Receiver
How to Convey Your Message
Transmitter à Message à Receiver
How to Convey Your Message
T A K E O U T S #7
How to Convey Your Message
T A K E O U T S O W N E R S H I P
How to Convey Your Message
O W N E R S H I P First you need to know and understand
your project yourself
How to Convey Your Message
O W N E R S H I P The big picture and the little details
How to Convey Your Message
O W N E R S H I P Interrogate it yourselves, come up with the
questions your receiver might have and answer them
How to Convey Your Message
O W N E R S H I P Answer them adequately
How to Convey Your Message
T A K E O U T S #8
How to Convey Your Message
T A K E O U T S F L O W
How to Convey Your Message
F L O W Keep the flow of information in order
How to Convey Your Message
F L O W Answer first things first, details and
differentiations later
How to Convey Your Message
T A K E O U T S #9
How to Convey Your Message
T A K E O U T S C L E A R
How to Convey Your Message
K E E P I T C L E A R Start with one sentence that explains
clearly what it is you are doing
How to Convey Your Message
K E E P I T C L E A R Not the values, the goals, or your wishes
How to Convey Your Message
K E E P I T C L E A R But what the f*#% it is you are doing
How to Convey Your Message
T A K E O U T S #10
How to Convey Your Message
T A K E O U T S S T O R Y T E L L I N G
How to Convey Your Message
S T O R Y T E L L I N G Build a story to explain how what you’re
doing works
How to Convey Your Message
S T O R Y T E L L I N G But avoid clichés
How to Convey Your Message
How to Convey Your Message
<rage>
S T O R Y T E L L I N G NO MORE MEET {insert random name here} STORIES
How to Convey Your Message
How to Convey Your Message
</rage>
T A K E O U T S #11
How to Convey Your Message
T A K E O U T S S H O W
How to Convey Your Message
S H O W Put up a show to roll their eyes
How to Convey Your Message
S H O W But don’t outdo substance over show
How to Convey Your Message
T A K E O U T S #12
How to Convey Your Message
T A K E O U T S S I M P L I C I T Y
How to Convey Your Message
S I M P L I C I T Y KISS
How to Convey Your Message
S I M P L I C I T Y RAMONES
How to Convey Your Message
S I M P L I C I T Y R.A.M.O.N.E.S.
How to Convey Your Message
S I M P L I C I T Y Remember All Messages Occasionally Not
Excessively Simple*
How to Convey Your Message
*work in progress here
S I M P L I C I T Y Don’t sacrifice quality and high-register for
simplicity
How to Convey Your Message
S I M P L I C I T Y (But it’s true simple messages win)
How to Convey Your Message
T A K E O U T S #13
How to Convey Your Message
T A K E O U T S A C H I E V E
How to Convey Your Message
A C H I E V E Build your message according to the goals
you want to achieve
How to Convey Your Message
T A K E O U T S #14
How to Convey Your Message
T A K E O U T S A D J U S T
How to Convey Your Message
A D J U S T Adjust your message according to the
audience you address
How to Convey Your Message
A D J U S T What they know; what they think;
what they want
How to Convey Your Message
A D J U S T From you; what you represent; or where you’re coming from
How to Convey Your Message
S U M U P B U I L D A M E S S A G E
C O N V E Y I T
How to Convey Your Message
S U M U P O W N Y O U R M E S S A G E
How to Convey Your Message
S U M U P K E E P I T I N O R D E R
How to Convey Your Message
S U M U P T E L L A S T O R Y
How to Convey Your Message
S U M U P S H O W I N M O D E R A T I O N
How to Convey Your Message
S U M U P D O N’ T O V E R-S I M P L I F Y
How to Convey Your Message
S U M U P S E R V E Y O U R G O A L
How to Convey Your Message
S U M U P A D J U S T T O A U D I E N C E
How to Convey Your Message
S U M U P S U M I T U P
How to Convey Your Message
Thank you
How to Convey Your Message AD&PR Lab at Panteion University Communications, Media and Culture Dpt.
April 7th, 2017
Demetrios Pogkas Journalist | Business, Tech, Data
BA., Communications and Mass Media www.demetriospogkas.com
[email protected] linkedin.com/in/pogkasdimitrios
twitter.com/pogkas