how to contact influencers
DESCRIPTION
Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things. This presentation is about those simple things For more: http://roy.roypovarchik.comTRANSCRIPT
Who’s an influencer
How to find influencers
How to recognize influencers
Who’s an influencer?
Read
Share
Respect
Listens to
People your target audience:
How do we know where to look for them?
Buyer’s persona:Types of websites
Preferred social networks
Professional literature
How to recognize influencers
Google: top lists
# Twitter followers
Blog comments / Shares
Mentions
References
Create a spreadsheet:
Influencer’s name
Twitter Bio
Website URL
Blog URL
Email Address
Twitter Handle
LinkedIn URL
ways to contact influencers
8
Engage on Twitter: See what they’re talking about and start a direct conversation
Top lists blogpost Write a top-influencer post, mention them and then make sure they know about it via Twitter or Email
Referrals Write an article using their post as a resource and then notify them
Comment on their blog Everybody loves comments. Everybody notice comments
Interviews Do an interview with the influencer on your blog. Make it easy to answer with interesting questions you know fit the influencer’s agenda.
An extended version / different angle on their posts Write a post that extends on a topic they wrote about and share it with them via Twitter and Email
Featured articles Write an article about the influencers. Find the angle that is both useful and valuable
Trending topics See what the influencer is talking about and write content that you know will interest him
Share their article and mention “Great post by @influencer - ….”
Send email Simple as that. Send an email thanking him for his influence on your work. That’s it.
Read more !http://roy.roypovarchik.com !
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