how to conduct a competitive analysis based on search
DESCRIPTION
Knowledge is power. Have you ever wanted to peek at your competitors’ data? Do you wonder where you stand in your online competitive landscape? Do you wish to find out who is entering your market? The tools provided by the search engines themselves can be a good place to start, but to conduct an in-depth competitive intelligence analysis, you will need a tool that gives you a full understanding of your industry in a matter of seconds. This tool is InsideIndustry.TRANSCRIPT
How to conduct a quick Competitive Analysis
based on Search
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Do you ever wonder…
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…how are we performing in search?
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…who are the competitors entering our market?
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…what is their search marketing strategy?
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… then you should conduct a
Competitive Analysis !
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Competitive Analysis with InsideIndustry
Here are the 5 steps to follow…
1. Find out where you stand
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First, type in the domain that you are interested in monitoring.
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Market & Keyword position
Discover all industries and categories where your selected domain ranks, as well as the keywords for each market where the domain is visible.
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Market position - HooshRank
2. Identify your top competitors
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Share of Search
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Visibility drivers – Paid & Organic
Where are your competitors getting their visibility - through paid search ads or organic optimization?
3. Spot the winners & losers
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10 domains that have gained or lost the most visibility in the 3 week time frame.
4. Keep an eye on the newcomers in your market
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5. Stay up-to-date
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Define alerts
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try InsideIndustry Free4Ever
“A powerful online industry intelligence tool, perfect for basic and advanced research about search visibility and reporting to executives during weekly meetings. “
FREE competitive intelligence from search
Covers 8 countries and 26 different industries.
Crawls Google multiple times a day.
Includes the most searched & competitive head keywords for each category.
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No technical setup No download necessary No credit card required
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