how to communicate in an evolving cultural space
DESCRIPTION
This presentation provides a brief guide to the changing modern cultural landscape and offers a philosophy of how to navigate it.TRANSCRIPT
How to communicate in an evolving cultural spaceA Brief Communications Philosophy for the 21st Century
The cultural landscape is changing rapidly…
from brands …
… to lifestyle
From margins …
… to movements
from volunteering …
… to activism
and fromculture jammers …
… to culture creators.
And within this changing cultural environment communication needs to evolve too…
from broadcast mediums …
… to interactivetechnologies
from traditional media …
… to social media
from product fads …
… to viral memes
and from mass marketing …
… to targeting tribes and finding 1000 true fans.
Today, to communicate effectively means knowing what makes ideas stick…
Simplicity
Emotions
Unexpectedness
Stories
ConcretenessCredibility
... it means knowing who the cultural influencers are …
ConnectorsMavens
Salespeople
… and it means understanding the norms of the Net Generation.
Customization
Innovation
Scrutiny
Speed
IntegrityCollaboratio
n
Entertainment
Freedom
It also means being the first to spot trends …
… to let go of control
… to invest in young talent
… to build global networks
… and develop online and offline strategies
to deliver your message.
Of course none of this is easy…
but “the fact that something
is difficult must be one more reason to do it” -
Rilke
ABOUT THE AUTHORDavid is an communications specialist with a breadth of experience in the fields of health care, education, entertainment and business, as well as a broad interest in issues related to human rights advocacy, gender justice, poverty alleviation, mental health promotion, youth empowerment, policy studies and digital activism.
Contacthttp://www.linkedin.com/in/dvenn