how to communicate globally and effectively

11
HOW TO COMMUNICATE GLOBALLY AND EFFECTIVELY AUTHORIZED: ERNEST GUNDLING Training and Development 53.6 (June 1999), p28, Appendix

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Page 1: How to Communicate Globally and Effectively

HOW TO COMMUNICATE GLOBALLY AND EFFECTIVELY

AUTHORIZED: ERNEST GUNDLINGTraining and Development 53.6 (June 1999), p28, Appendix

Page 2: How to Communicate Globally and Effectively

I. INTRODUCTION

• The context of interaction with people in other countries must be carefully adopted in international business environment

• Technology makes communication easier, but can also be counterproductive in some high context cultures.

• We need to consider several factors before selecting which technology to use in which context.

Page 3: How to Communicate Globally and Effectively

I. INTRODUCTION• Example about failing to apply videoconferencing

facilities in Thailand subsidiary of an American film.

• It cost an entire day of employees and Thais had trouble getting used to the new technology.

• The result is that instead of creating a greater efficiency, this new facility “create” additional meeting and extra cost

Page 4: How to Communicate Globally and Effectively

I. INTRODUCTION

• Example about changing organizational structural in US headquarter without an official announcement to a customer service staff in Asian representative- Emily Liu. They just sent her an email and automatically changed everything from her contact to her partner… without noticing.

• The result is that she felt disappointed and discouraged as she has to start over. She can leave this office in the future due to this problem

Page 5: How to Communicate Globally and Effectively

II. CONTEXT IS THE CORE

• Context is the core intercultural issue when using communication technologies

• United States, Canada, Northern European are defined as low-context cultures =>videoconference, an email is usually accepted in person meeting.

• Asia, Middle East are the high-context cultures => face to face interaction.

Page 6: How to Communicate Globally and Effectively

II. CONTEXT IS THE CORE

• It’s important to consider the amount of context through different types of interaction when developing a global communications strategy .

• The range of possible interaction : informal contact, a physical exchange, nonverbal cues, immediate feedback, voice tone.

• High context forms are not always better, but it’s essential to select the communication style most appropriate for the people and purpose involved.

Page 7: How to Communicate Globally and Effectively

III. CREATING CONTEXT

• What frequently works best in a cross-cultural setting is to build context.

• First, Arranging for a face –to – face meeting early in the relationship => the parties can agree in using multiple media for regular meetings instead of meeting in person aren’t possible due to time, distance or expense.

Page 8: How to Communicate Globally and Effectively

III. CREATING CONTEXT

• Second, using the facilitation techniques typically applied in face – to – face meetings such as videoconference.

• Thirdly, it’s essential the context be a joint creation and not something imposed. For example modify the speech and select the material to circulate, another aspect of shared is the time at which communication takes place

Page 9: How to Communicate Globally and Effectively

III. CREATING CONTEXT

• The last one, it’s also very important that asking the involved parties for their preferred method of communication

Page 10: How to Communicate Globally and Effectively

III. CREATING CONTEXT

• The main aspects to consider when trying to select the appropriate communication technologies:

Availability mean that don’t put anyone at disadvantage.

User skillsCultural variable

Page 11: How to Communicate Globally and Effectively

III. CREATING CONTEXT

Level of rapportImportance of messageWays of build contextA regular patternLanguage modificationTime windowsUser choice