1.How to Choose The Right Domain Name For Your Business Mohamed AnanInternet Entrepreneurwww.valuestartup.com

2. Choosing the right domain name for your newstartup is a very important task. Your perfect domain name should be a brandabledomain, should be easy to remember. It shouldhelp you with your SEO "Search EngineOptimization" by adding your main keyword. You should take your time to select a domainname by the guide lines and best practices thatwe would discuss in a moment. Here I am assuming that you have chosen to gowith a self hosted website. And will not berelaying on a domain supplied by a blog hostingcompany such as wordpress, blogger, livejournal, etc. For branding purposes you shouldalways host your own website. 3. Why should you purchase your own domain name? There are many reasons for this. Firstly for creditability and professionalism, anyone canstart a free website with any blog hosting companymentioned earlier. Having your own domain shows thatyou take your website and your business seriously. Secondly for branding purpose, a carefully picked domainname would enhance the brand of your products andservices. Think Apple. Thirdly when you purchase your own domain. You canhave your own branded email address "Eg.Mohamed@valuestartup.com" which add to yourprofessionalism, creditability and your SEO authority in thelong run. Tips and rules for choosing the right domain name Before we start please consider that many businesses likefacebook, google, pinterest. Dont have a great lookingdomain names but still became some of the brightestbrands in the world. But these best practices would give you a better chance tochoose a brandable domain name that is right for you. 4. Have a Vision for your Business and TargetAudience First rule on how to choose the right domainname for your business Is to know yourbusiness. Have a vision what should it look like?What do you want to achieve with it? What toneand voice will it be written in? Who is your targetaudience? Why this is important? to know your limits. If yourtarget audience is teenagers then it would betotally acceptable to have a domain name like"awesomestuff.com" It will not do good if yourtarget audience is a C level executives in fortune500. 5. Brainstorm Your Top Keywords As usual I always start with a pen and a paper.Write down the best keywords that isdescribing your business. Put your top keywordsin Google. Write down the most notable domainname ideas. With the list completed start pairing them andadding prefixes and suffixes. Play with them untilyou get a good name for your website. Easy Spelling Try to choose a domain name which is easy tospell. Many people are having some problemsspelling certain words. Try to make your nameeasy to remember without confusion. 6. Choose a Well Known Top Level Domain ".Com .Net .Org" This is one of the longest debates in the internet business world.Are these top level domains are good for SEO? Do they enhancebusiness creditability? I try to look at it in a different way. the COM was the oldest andits the most recognized top level domain. Followed by NET andORG. Browsers are configured to auto fill the COM. Ex. When you typeValuestartup in your browser then press Ctrl+Enter youautomatically go to www.valuestartup.com. Because of this it would be safer to choose a COM followed byNET or ORG. They would give you the biggest chance to scorehigher creditability. And it would be easier for people to findand REMEMBER. Keep Your Domain Name as Short as Possible It would be easier for people to remember and to type on theirbrowsers. It would look better in the search engine results and would all formore characters in your URL for future posts. And finally it would fit nicely in your business cards and otheroffline media. 7. Avoid The Mistake of UsingCopyright Infringement Imagine building a great website with a great nameand suddenly discover that part of it is copyrighted.This would be painful. So please go to copyright.gov and search yourchosen names before you purchase them. Avoid Hyphens and Numbers in Your DomainName Again using hyphens was one of the biggest andlongest debates in the internet marketing world -Idont know why these people argue so much- But asalways I look at it differently -Fromthe customers eyes and you should always do this- Hyphens would not make it easy for a visitor toremember its location! And he may forget it alltogether and land on a competitor website and losehim. 8. Purchase Other Extensions You may consider buying other extensionsbesides the main .COM and redirect them to it.You may buy NET. ORG BIZ domains andredirect them to the main .COM domain. To avoidany future manipulation of your brand by anycompetitor. Best Domain Registrars You can use Namecheap . You would get a .COMdomain for 11.69 USD per year and somepremium domain would be valued at tens ofthousands! Just stick to the 11.69 Domains fornow. 9. If you would like a free domain, you can alwayssubscribe to my email newsletter and within acouple of weeks I will send you an offer. 50%Discount on our premium web hosting serviceand a free domain name -With less than 30 USDyou can enjoy a full year of premium web hostingand a free domain- PLUS two months moneyback guarantee if for any reason our servicedidnt meet your expectations. I would love to hear your thoughts about thisarticle. Please share and comment. - Mohamed www.valuestartup.com Facebook page LinkedIn Profile LinkedInGroup Twitter