how to choose the right copywriter for you

How to Choose the Right Copywriter For You

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Introduction


For More Information On Copywriting And Increase Your Productivity Levels

Table of Contents

I hope you have enjoyed the first two series on the copywriter’s job description.

I’ve already given you four types and there are still more for you.

Keep reading and following the series to complete your list of different types of copywriter’s work depending on your needs.


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Commercial Copywriter

This type also falls under advertising copywriter which I already discussed in series 1.

They are the back end of tv and radio commercials.


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They are the back end of TV and radio commercials.

They are writing scripts for commercial models to read out.


They also work together with graphic artists for the layout of the commercials.

It is indeed much easier to create copy for radio because you only have to create a script that the voice talent will just read and give emphasis on.


In creating copy for commercials, you have to work with a team.

A plot and sequencing is needed to be designed before shooting the commercial.


A lot of time and effort is needed in creating a script because it has to work along with the whole concept.

Delivery of each line should marry with the whole outlay that has been designed.

Copy should also be short but precise.


Creative Copywriter

This is a typical type of writer who creates copy based on personal thoughts, feelings and emotions.

The copy is not based on technical aspects but rather more on personal.


They go beyond the professional horizons and fall under novels and poetry.

This is also a way of writing wherein writers can express deeply how they feel about certain subjects.


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Most likely, it somehow creates constructive criticisms on subjects.

Usually, these fall under personal blog creations.

Experiences, challenges and personal opinions are expressed with the thought that readers will benefit from.


Contents is precise and direct.

The stories somehow are unique in the sense that they are delivering their personal interaction about certain things and not dwell much on sympathy.


But creative copywriter should be very careful in creating copy especially in expressing thoughts and opinion about products.

Others may find it helpful, but the company that they are pertaining to may find it harmful.


Sometimes, companies hire creative copywriter to write about their product.

This is another way of marketing.


It is commonly found in restaurants and coffee shops.

For example, they will hire a creative copywriter to taste their coffee and from there, he will create a blog regarding that product.


He will explain further how good it tastes, the top ingredients, nutritional facts and so on.

That way, people will have an idea of what this restaurant/café is offering.

It’s a way of creating interest to the reader that eventually converts to sale when they visit the named place.


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how to choose the right copywriter for you

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