How to choose business card

The necessity and relevance

Two factors you should balance regarding your business card strategy are a UNIQUE DESIGN and AN ENGAGING delivery. A snazzy card is no good if you hand it out left and right without an exchange of pleasantries and ideas, but a poor quality card can undermine even the best rapport or the most persuasive conversation.

The necessity and relevance

For the owner of Digital Fresh, a New York City-based marketing and communications firm, the most important qualities for his business card were that it be memorable and that it be sharable. He can speak with some authority on the latter subject; his card was so sharable that it was not only passed from hand to hand, but photos of it got picked up online including in Inc.'s "10 Most Creative Business Cards"

How to Choose the Best Business Card for Your Company: Making Your

Card Effective

Creative designs relative to your company/job

Step 1- choose the material for your card : plastic, paper, metal, rubber etc.

Step 2 – choose the theme: with or without images, colors on it etc.

Step 3 – choose the right and matching content to be on it Step 4 – creative design for being memorable Step 5 – share

OR

Step 1 – hire designer Step 2 – order in qualified printing company Step 3 – share confidently

How to Choose the Best Business Card for Your Company: Steps

Material examples

So you have limited space to represent yourself above and beyond any networking conversations that you'll had with the people you meet. What should stay and what should go? The consensus is that your name, company name, title, phone

number and e-mail address are the bare minimum. Some crucial additions if you have the resources are your company logo and your Web address. Physical address is increasingly less relevant though in some industries it might still be advisable to include.

You'll also want to adapt it to your industry, for example, if you're in the social media marketing field, you might include links to your accounts on various platforms. 

How to Choose the Best Business Card for Your

Company: What to Include

In addition, as the popularity of card scanners grow, you'll want to make sure your card is scanner friendly. Here's some other options to consider: Don't place text over images  If included, keep images simple Avoid shading, italics or underlining Use a clear, readable font such as Times New

Roman or Helvetica Make sure there's enough space between different

lines on the card so they remain legible

Scan friendly business card

Scan friendly business card

Here are some aesthetic choices to avoid: Don't be Cheap – "I will not do business with anyone who has a

business card that says 'printed free by Vistaprint,'“. It looks unprofessional if you're not willing to invest anything in making a good impression. 

Being Unoriginal – Even if you don't have a fat wad of cash to spend on your business card you shouldn't get a template because it's less memorable and less effective.

Don't Laminate It – A surface that the recipient of the card can write on makes it easier for them to take notes on your meeting to help remember it.

Don't Overcrowd It – Some people get business cards that fold out just so they can squeeze some extra information on the card but you're better served by keeping it simple.

How to Choose the Best Business Card for Your Company: Avoid Style Taboos

Interfuel Design Agency Reactor Design Agency LaserTryck.se Printing Company

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