how to choose between push notifications and sms | cm telecom
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HOW TO CHOOSE
BETWEEN
PUSH NOTIFICATIONS
AND SMS
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EVERYONE HAS
A MESSAGE
BUT OUR MESSAGE
CAN CHANGE YOUR
BUSINESS
ABOUT CMWe are a team of curious people.
Our passion is inspired by our love for innovation and digital techniques. We never think in problems,
we think in the opportunity to make things better. We are reinventing customer and client engagement trough mobile.
We believe in the power of the mobile platform. One platform to plug-in all your critical mobile business processes,
including customer interaction, marketing campaigns and mobile CRM. One mobile platform in the heart of the worldwide mobile
ecosystem; enabling all mobile channels. Helping companies transform to mobile first thinking.
We put our heart in creating the world’s best mobile platform for messaging, payments, apps and voice.
All forming a hybrid solution on the same mobile platform. Giving you access to billions of people across the planet,
enabling you to positively impact every aspect of their lives. We guarantee you’ll reach your audience, whatever the channel.
We are forming a heart of the mobile eco system.
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Push vs SMS
Push vs SMSIt is difficult for businesses to choose between push notifications and SMS
Push is cheaper
SMS has better reach
Push requires internet
SMS is more static
Push notifications and SMS both have their advantages and disadvantages
Which one to choose depends on the goal you have!
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Push Messaging Stats
38% of all mobile phone users owns a smartphone
49% of all mobile phone users use mobile internet
44% of all people worldwide use mobile apps
Only 68% of that same 44% has enabled push messaging
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SMS Messaging Stats
100% of all mobile phone users….
… has a phone with SMS functionality
… has a telecom provider that allows texting
… knows how to open a SMS
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Non-Business Critical Messaging
Non-Business Critical MessagingDo you have non-business critical messaging needs?
Non-business critical communications, e.g. mobile marketing campaigns,
use Push Notifications to drive engagement to the app and the brand itself
Why?
Superior experience
Cheaper than SMS
Fast delivery
End result not affected when one message is not delivered
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Business Critical Messaging
Business Critical MessagingDo you have business critical messaging needs?
Banks and other financial corporations mainly use SMS
to communicate business critical messages to their customers.
Why?
Fast delivery within 10 seconds
Guaranteed delivery on any handset
Highest level of security
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Push Notifications
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Advantage Push
Dis-advantage Push
Faster than SMS No delivery guarantee
Low costs No delivery reports
Encryption possible Needs internet connection
Interactive
Retry within 72 hours
Works without cell coverage
SMS
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Advantage SMS
Dis-advantage SMS
Delivery reports Costly
High delivery rate Needs cell coverage
No internet needed Slower than Push
High open rate Statically
Safe sending to phone number
HYBRID: The Best of Both Worlds
What if you can choose the best out of both messaging solutions?
CM’s Hybrid Messaging intelligently combines
push notifications and SMS in one channel.
Save on costs sending push messages,
delivery is guaranteed with SMS fall back function.
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Why use CM’s Hybrid Messaging?
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Make sure to check out more info on Hybrid Messaging: http://bit.ly/1wJCplt
MORE OF CM TELECOMClick on a picture for relevant blog article
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