how to choose a location for your store or restaurant
DESCRIPTION
In today's presentation we continue our series on how to start a successful business, with a look at how to choose the perfect location for your store or restaurant.TRANSCRIPT
Choosing A Business Locationby FitSmallBusiness.com
1. Area2. Access
3. Noticeability4. Surrounding Neighborhood
Area
Can the geographic
location support your business?
Think of your business’s area as how far people drive to go to the grocery store in your city.
Ask the following questions...
How many people live there?
Are they your target customers?
Do they spend money locally?
What does the competition in the area look like?
Access
Big Cities=
Foot Traffic
Public Transport&
In smaller cities and suburbs its all about the car.
Don’t forget about parking.
Noticeability
2 Types
Proximity (Customers notice you because they are going to a nearby location)
Drive By (They drive by your store and notice your signage or window display)
Surrounding Area
Do you want to be close or far from the competition?
With higher priced items like cars you want to be close to the
competition. (Click here to learn why)
You may also want to be close to businesses that compliment
yours. (Like putting a restaurant close to a movie theater)
And Finally...
For more great how to articles on how to start and run a
successful business visit us at....
www.FitsmallBusiness.com(Thanks for watching)
www.FitsmallBusiness.com(Thanks for watching)
www.FitsmallBusiness.com(Thanks for watching)