TINYVOX LETS YOU TAPE & SHARE AUDIO

SRINI KUMAR 2/26/12TINYVOX@GMAIL.COM

HOW TO CAPTURE SXSW 2012

HOW TO CAPTURE SXSW 2012

THE ONLY WAYTO DO IT RIGHT• Extremely easy• Start in seconds:just touch red button• Type as you tape oranytime you like later• Don’t tape dead air: use the pause buttonto keep the tape dense• Once on, forget it! :D• An Instant Podcast On Your Twitter Feed: RAD

TINYVOX LETS YOU CAPTURE SXSW EASIER THAN VIDEO.• Stop holding up your iPhone like it’s 2007• Many people are averse to being video’d• Your arm will get tired; you can’t PAUSE• Your mobile device will get full & drain• The AUDIO is where the ideas are• Others are videotaping & sharing anyway• You need notes primarily for YOU• You can’t multitask when videotaping

YOUR MISSION AT SXSW:CAPTURE IDEAS & ENERGY• On the lookout for inspiration & guts• Be fully involved, not scribbling frantically• Remember EVERYTHING – digest it later• Take notes when you’re inspired• Typing is important but not enough• Share the ideas with the world / your team• Time travel back to good conversations

WHAT SHOULD YOU TAPE? EVERY GOOD IDEA YOU FIND!• Keynotes and Panels and Special Events• Hallway conversations & party encounters• Your own ideas and insights• @messages to specific Twitter users – enter their username in the TAPE LABEL• It’s far less intrusive than video.• It’s rich content without the effort.• You can tweet up to 30min in std. quality.

TAPE IDEAS AT SXSW SO YOU CAN RELIVE THEM LATER• You don’t have time to scribble • You can’t type as fast as you need• You want to focus on the panel• Tape hallway conversations – you need to be fast to capture spontaneous brainstorms• You can share tapes with a team at home• You can tweet tapes for the world to hear• Such tapes will probably get SHARED!

THESE IDEAS ARE RELEVANT TO YOUR AUDIENCE!!!• Your followers are expecting ideas• What moves the needle for your audience?• Give them something they’ll want to share• Cause them to have clout by hearing ideas• Engage them for minutes at a time• Earn their gratitude for sharing SXSW 2012• Don’t forget music and random hilarity

NOT EVERYBODY CAN MAKE IT THIS YEAR SO SHARE IT!• Audio is easier to create than video• Just typing notes is sort of boring• You can type up notes LATER to add ideas• You can get your teammates who couldn’t make it this year up to speed & in the loop• Your audio will get to your followers ASAP• Your followers will thank & retweet you• YOU CAN TYPE YOUR OWN NOTES TOO!

Thanks!Hope tohear fromyou soon!(get it? :D)

Srini Kumar@tinyvox

TAPE ITOR LOSE IT