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NET MARKETING CONTRIBUTION = SALES REVENUES X GROSS MARGIN – MARKETING EXPENSES GROSS PROFIT / SALES REVENUES MARKETING ROI = NET MARKETING CONTRIBUTION MARKETING EXPENSES X 100% HOW TO CALCULATE YOUR MARKETING ROI By Ricardo Vanegas

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Page 1: How to Calculate your Marketing ROI

NET MARKETING

CONTRIBUTION =

SALES REVENUES X GROSS MARGIN – MARKETING

EXPENSES

GROSS PROFIT / SALES

REVENUES

MARKETING ROI

=

NET MARKETING CONTRIBUTION

MARKETING EXPENSESX 100%

HOW TO CALCULATE YOUR MARKETING

ROI

By Ricardo Vanegas

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