how to build your online brand

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How to Build Your Online Brand By Miriam Salpeter brought to you by Wiley Job Network

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Career experts use the term “online brand” frequently, but what does it really mean, and why is having an online brand important for job seekers? A “personal brand” is really nothing more than a fancy word for “reputation.” Your brand is your reputation, what people know about you, and what comes to mind when they think of you and your work.

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Page 1: How to Build Your Online Brand

How to Build Your Online Brand

By Miriam Salpeter

brought to you by Wiley Job Network

Page 2: How to Build Your Online Brand

Online Brand…

• Career experts use the term “online brand” frequently, but what does it really mean, and why is having an online brand important for job seekers?

• A “personal brand” is really nothing more than a fancy word for “reputation.” Your brand is your reputation, what people know about you, and what comes to mind when they think of you and your work.

Page 3: How to Build Your Online Brand

Online Brand… cont’d

• You’ve been building your brand your whole life, whether you know it or not….

• When someone mentions your name at work or among people who know you, it immediately brings to mind a current impression of you.

– For example, “John – he’s a very hard worker and great to have on your team.”

– Or, “Sue is a nice person, but doesn’t often come up with a new idea.”

Page 4: How to Build Your Online Brand

Online Brand… cont’d• In prior years, job seekers mainly worried about

what people who knew them personally might think of them and their skills.

• Today, with social media tools allowing people to expand their number of contacts to include people they may never meet in person, job seekers don’t have the luxury of basking solely in a community of in-person people contacts to be competitive in this new economy.

• We are all judged, in part, based on our online and social media activity — our virtual selves.

Page 5: How to Build Your Online Brand

Online Brand… cont’d

• You can influence your brand by making a concerted effort to mold your in-person and online persona.

• Make it a goal to consistently demonstrate your best and make it easy for people to learn about your unique skills and characteristics.

• When you are successful at building your personal brand, it’s much easier to land new job opportunities via your networking connections.

Page 6: How to Build Your Online Brand

How Can You Build a Strong Online Brand?

Page 7: How to Build Your Online Brand

Identify What Is Unique and Special About You• You want to know yourself first and be sure the

“package” you create represents you authentically as an individual.

• You won’t be able to represent your brand without engaging in self-exploration.

• What are your best skills? What do you offer your next employer? What can you accomplish better than anyone else?

Page 8: How to Build Your Online Brand

Evaluate the environment; consider what people care about • You can do a lot of self-reflection and know what

YOU offer, but that is only part of the equation.

• You must also look outside of your own needs, skills and accomplishments and understand what interests your target audience.

• What is important to the hiring managers where you are applying? What do they need to know about you? If you try to perpetuate a brand, but no one is interested in it, you’ve wasted your time.

Page 9: How to Build Your Online Brand

Identify online tools to build your contacts • Research to find out which social media tools your

target audience uses. This may depend on your field.

• For example, if you are in a technical job, your potential boss may be most likely to use Google+.

• If you’re looking for a public relations job, you will probably find potential employers on Twitter.

Page 10: How to Build Your Online Brand

Identify online tools to build your contacts… cont’d• How can you find interesting people on the various

social networks?

• Use tools such as Listorious.com and WeFollow.com to identify people on Twitter.

• Use the “Find People” feature (in the Circles tab) or follow the “Communities” tab in Google+ to identify individuals and groups to follow.

• In LinkedIn, be sure to check out the Groups feature to connect with new people in your field of interest.

Page 11: How to Build Your Online Brand

Engage and connect • Once you identify people you want to know and

those who could possibly introduce you to other useful contacts, it’s time to demonstrate your expertise.

• What should you share on social networks to help create a strong online brand?

• Decide what news and information is important to people in your industry, and make a point to be a resource by posting that useful information on a regular basis.

Page 12: How to Build Your Online Brand

Engage and connect… cont’d

• Choose several content sources that regularly share those details.

• A great suggestion for people in a variety of industries is SmartBrief.com, where you’ll find free newsletters geared to people in a variety of fields.

• Subscribe to the topics that interest you (for example, Accounting, Education or Energy), read the articles they share with you and then pass along the most useful links and details to your community

Page 13: How to Build Your Online Brand

When you cultivate and pass along useful information, you become a go-to resource for your community and create an effective and targeted online brand.

Page 14: How to Build Your Online Brand

For more tips and insight and the latesthealthcare, science and academic jobs

visit:

www.wileyjobnetwork.com

This presentation is based on an article written by Miriam Salpeter, career expert.