how to build sticky digital products

17
#Get stickiness on your app Let’s share, discuss and apply

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Page 1: How to build Sticky digital products

#Get stickiness on your app

Let’s share, discuss and apply

Page 2: How to build Sticky digital products
Page 3: How to build Sticky digital products

Removing clutter increases market share by 805%*

Page 4: How to build Sticky digital products

Removing 1 step change the game

Page 5: How to build Sticky digital products

Don’t Assume Everyone Uses Tech Like You Do

Page 6: How to build Sticky digital products

Pick one for each team to fill in

Page 7: How to build Sticky digital products

The user persona: The context

Page 9: How to build Sticky digital products

Step Factor Description

1 Problem What is the problem?

2 Trigger What drives the user?

3 Action Is the user taking an action?

4 Reward Has the user receives any benefits?

5 Investment Will the user invest?

Recap

Page 10: How to build Sticky digital products

Pick again for each team to fill in

Page 14: How to build Sticky digital products

Keep going

1. Reflect on what you have learn today

2. Blog your individual learning

3. Complete the action plan and review it with your manager

Page 15: How to build Sticky digital products
Page 16: How to build Sticky digital products

Andrew Liew Weida

Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.

@activesun1982

https://sg.linkedin.com/in/andrewliewweida

Page 17: How to build Sticky digital products

QicstartWE TECH-GROW YOUR COMPANY WITH SPEED AND RISK REDUCTION.

www.qicstart.com

[email protected]