how to build sticky digital products
TRANSCRIPT
#Get stickiness on your app
Let’s share, discuss and apply
Removing clutter increases market share by 805%*
Removing 1 step change the game
Don’t Assume Everyone Uses Tech Like You Do
Pick one for each team to fill in
The user persona: The context
Google Search User profile 1
Step Factor Description
1 Problem What is the problem?
2 Trigger What drives the user?
3 Action Is the user taking an action?
4 Reward Has the user receives any benefits?
5 Investment Will the user invest?
Recap
Pick again for each team to fill in
Keep going
1. Reflect on what you have learn today
2. Blog your individual learning
3. Complete the action plan and review it with your manager
Andrew Liew Weida
Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.
@activesun1982
https://sg.linkedin.com/in/andrewliewweida