The Marketing App CloudTM

AN INTRODUCTION TO

Proscape lets you maximize the impact of your marketing apps by eliminating the pain of mobile app development.

Who is Proscape?

Proscape’s platform is The Marketing App Cloud, a suite of tools that empowers you to build, deploy, and learn from mobile apps that personalize your customers’ experience.

The Marketing App Cloud

Fast and easy app production enables meaningful, personalized customer engagement.

If mobile app development wasn’t such a hurdle, what would your marketing apps look like?

The Marketing App Cloud

The Marketing App Cloud makes it possible for designers to build, deploy, and learn from their mobile marketing apps in just hours, because there is no mobile app development required.

In the Mobile First World, You Need Engagement, Not Impressions.

Replace generic apps with functionality and messaging tailored for each audience segment.

Do away with stale creative and push out or update apps at any time.

End creative ignorance and test the impact of functionality and messaging on app performance.

Don’t Let The Pain Of Mobile App Development Stop Your Marketing Apps From Having The Desired Impact.

Bring the creative process back in to the hands of your marketing and design teams. Your designers will create award-winning apps that engage customers without technology-related headaches like coding, QA, crossplatform testing, or mobile OS management.

Eliminate Slow, Complex, and Costly Marketing App Development

Build your mobile apps with materials from your brand’s current marketing campaigns or create new content with your favorite design tools.

Build

Deploy

Seamlessly deliver your apps to your preferred mobile channels and deliver 1:1, personalized app experiences with built-in integration with CRM systems like Salesforce.com.

Learn

Get a clear picture of your mobile execution through on-demand reports:

• Define your KPIs and view performance. • Learn what works for sales, stores, and consumers. • Understand customer reaction and feedback. • Discover why your best performers are succeeding

Support andTraining

App Creation

Management Console

MobilePlayers

Data and Insights

Benefits

AdditionalServices

Partner Program

Continue Reading to Explore Each Component of The Marketing App Cloud

Support and Training

Creating a powerful, effective app is no easy task.

At Proscape, we want to make sure your app-building experience is as painless as possible. That’s where our Customer Success Community comes in. They’re your one stop for all your support and training needs.

If you need assistance, simply open a case within the Success Community. We can help with a variety of subjects, including management tasks, login issues, and even design best practices.

Need more immediate assistance? We are

always happy to chat live to find a quick resolution

to any question.

We are even available to help over the phone from

10pm - 5pm ET.

In the Community’s Learning Center you’ll have access to a full library of video tutorials and guides. Or you can search our Resources section for FAQs on best practices.

App Building

Build each page of the app in your design tool of choice,

whether it’s Adobe Photoshop, or even something as simple

as PowerPoint.

The AppMachine is designed to build your app with no coding or developer assistance,

while remaining free from restrictive templates.

Bring all your creative ideas to life with the ease of drag and drop. Designers exercise full creative control, tailoring the functionality and messaging of your apps to the targeting.

Once the artwork is uploaded into the AppMachine, build intelligent navigation and embed videos, animated charts, PDFs, and more.

Save your work, and you are ready to publish.

Everything isa simple dragand dropprocess.

Don’t wait on the App Store for approval and release; deploy your app in a fraction of the time.

Publish to a review group for final assessment and edits, and then publish full-scale.

Now let’s take a look at what some of Proscape’s clients have built with the AppMachine.

Ashton integrated their app’s navigation into a unique image that engaged customers and strengthened their branding.

The Symbicort app shows charts that can animate either automatically or by user touch.

In this app, full page PDFs present product information and case studies, broken up into chapters.

Incite Marketing and Communications gathers valuable insight from user feedback with a custom-built survey.

Management Console

Everything can be centrally administered with the Management Console, making the oversight of the project easy.

Whether you create and distribute the app yourself or need to manage apps for multiple brands and administrators, the Management Console can be specific to the highest levels of content control and permissions.

Create unlimited numbers of subscribers, define user privileges, and assign specific devices.

Control the distribution of content to individual users and user groups for reviewing, editing, and accessing in the field.

Every task to successfully complete your project can be controlled by a single user or multiple project managers; you decide!

Create and manage separate reporting groups to understand how to best optimize the use of your apps.

Mobile Players

Proscape provides iShowPlayer for free in the App Store for iOS devices and ShowPlayerDroid in the Google Play Store for Android devices.

These give you access to launch the apps you create with The Marketing App Cloud.

Our Mobile Players will launch it with the right settings for the situation.

Enhance brand sales by making apps for one or more mobile channels.

The content you build can be used for all of our multi-channel players, making it easier for you to execute your multi-channel

marketing strategies. No matter how you plan to reach your audience, Proscape

provides you with the right tool.

Learn from shoppers. Keep messages current.

Pin-protectedcontent andeasy to use

design

Data is tracked and sent daily to

the Marketing App Cloud’s DataTrak

Automaticcontent updates

overnight

Engage shopperswho explore products, play interactive games,and provide feedback

in surveys

Simple and effective 1:1

messagedelivery

Stores

Used for sales presentations and customer

meetings

All usage is tracked for

reporting and analysis

Built-in workflows include customer

lists and call history

Integration with Salesforce informs

presentations with customer

information

The right contentfor the right customers

at the right time

Sales Teams

Optimized for consumer use on phones or

tablets

Tracks customer use for expert

analysis

Can integrate with web pages

and social media

Never miss an opportunity to engage your customers

Consumers

Update content without waiting for App Store processing

Captures attendee

feedback and information

Collects attendee

use data for post-event

analysis

Pin-protected content, easy

to use

Trade shows. Speaking. Seminars. Recruiting. Showcases.

Events

Optimized for events and

trade shows

All of your back-end content and messaging can remain the same. Proscape makes it easy to deliver your apps to

the multiple channels where you need to be present.

Just assign your app to the player you wish to use within the Management Console, and you’re all set.

Want to reach your customers through a combination of these channels?

Data and Insights

Ensure your mobile app supports your marketing and sales strategy

Proscape provides DataTrak, which tracks all app usage to be turned into powerful reports that measure performance and key metrics.

Let’s take a look at some sample reports from Coach and Ashton to see how brands can use the data they collect from

their apps to evaluate their marketing campaigns.

Need to know what your target audience is interested in? Coach was able to field surveys and identify specific next-season products that their shoppers preferred in different locations.

How do you know when to effectively market your product? Coach also learned which items are most popular during each season, influencing distribution and marketing strategies.

Do you want to understand the reasons for performance gaps within a sales force? Ashton identified and compared the habits of their top sales performers to the rest of their team.

Want to set performance standards to optimize your sales force? Ashton also used the data on their top performers to set target goals and ensure their team delivered optimal messaging.

Those are just a few examples of the reports Proscape clients use to maximize the ROI

for their mobile apps.

Benefits

With all the app creation companies out there, what is it that makes The Marketing App Cloud the solution to building apps that provide you with deeper levels of customer engagement?

Create spectacular apps in a fraction of the time versus the competition.

The Marketing App Cloud is Fast

Create your graphics Drag and dropinstructions

Publish to the devices of your

choice

Using The Marketing App Cloud is Easy

According to Advertising Age, creating a custom, coded app can cost up to $500,000.

Using The Marketing App Cloud, you can create a from-scratch app with data management for a fraction of the cost. We offer multiple pricing options to best suit your budget and the features your app needs.

The Marketing App Cloud is Affordable

Additional Services

To get the highest return while utilizing The Marketing App Cloud, we also offer these additional services:

RapidStart Program

Brand Acceleration Workshop

Partner Certification

Creative Services

Optimal Reporting Packages

Partner Program

For more information, visit our website at www.proscape.com/customers.

Our Value Added Partners use our platform to build and maintain marketing apps for clients and other end users. Whether you partner with us once or over the long term, we’ll provide the tools necessary for a successful mobile marketing campaign.

We have two kinds of partners: brands, who use the Marketing App Cloud to bring the app-creation process back to where it belongs – with marketing and creative teams, and agencies, who use the Marketing App Cloud to profitably create and deliver mobile apps for clients.

VALUE ADDED PARTNER

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VALUE ADDED PARTNER

VALUE ADDED PARTNER

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Think The Marketing App Cloud is the solution to your mobile marketing needs?

Request a demo to see The Marketing App Cloud in action: www.proscape.com/benefits/

Or shoot us an email to speak with a member of the Customer Success Community and learn more about the mobile app

platform for marketers, not developers: info@proscape.com