how to build influence in a world of competing ideas, with john butman
TRANSCRIPT
@33voices / www.33voices.com / [email protected]
NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
John Butman
Advises and collaborates with indi-vidual content experts and leaders of global companies, notfor-profit
institutions, consultancies, and government organizations, helping them shape and express their ideas
and establish idea platforms.
33voices.com/John-Butman
If you’ve got an idea in your head,
share it, live it and articulate it like a catchy headline.
No.1
33voices.com/John-ButmanNo.2
Ideas are not separate from the person who created them.tie your narrative to the core of your idea
and watch it become believable!
33voices.com/John-ButmanNo.3
Want to test a new idea? Try sketching it on a cocktail napkin
and see if people get it. Then try it at a cocktail party.
33voices.com/John-ButmanNo.4
To articulate your idea well,
make it relevant.Why does it matter to you? and what big problem is it solving?
33voices.com/John-ButmanNo.5
Tell me why you’re fascinated with an idea, and my emotions will tug at me to buy in.make your idea a sacred expression.
33voices.com/John-ButmanNo.5
Tell me why you’re fascinated with an idea, and my emotions will tug at me to buy in.make your idea a sacred expression.
33voicesJohn Butman - Sacred expression
33voices.com/John-ButmanNo.6
Smart idea entrepreneurs focus on gaining influence within a niched disincline,
not with a mass audiencewhat is it that only you can do?
33voices.com/John-ButmanNo.7
Your idea is much more likely to resonatewhen others can connect it
with similar ideas.
33voices.com/John-ButmanNo.8
You’re in respiration mode when your idea can breath on its own. treat this as the beginning of the journey
and lead the conversation.
33voices.com/John-ButmanNo.9
Success often brings resistance from others.don’t ignore it, discuss it and let your idea grow.
33voices.com/John-ButmanNo.10
Try less to own an idea,and opt more for advancing it!
Really reflect...
Is the idea in your head a deep part of who you are?
Really reflect...
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