Default Brand

Desired Brand Leadership

Style

Mission/Purpose

•Write your mission statement or purpose in life

Vision

•Write your vision here.

Core Values

• Identify your top core values that make you unique

Passion

•What are your key passions in life?

Strengths

•Write key words that determine your strength (if you know your top five StrenthsFinder Results, input here)

How to Build an Aligned, Authentic, Holistic Personal Brand

Identify gap between desired & default; build an

action plan

Discover your uniqueness

through building your internal architecture (enhance self-

awareness)

Discover your UNIQUENESS through establishing yourinternal architecture, the foundation to self-awareness

Identify top 5 desired traits and compare with your default brand traits identified through360 degree. Group then according to similar traits, and evaluate alignment with desired brand

Develop leadership style based on desired brand. Articulate your unique leadership style

Now, you have created your authentic

leadership style that aligns with

your internal architecture and

desired brand