how to build a strategic talent pipeline
TRANSCRIPT
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Jessica Miller-Merrell @blogging4jobs
Bryan Chaney @bryanchaney
Lars Schmidt @thisislars
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• Top 5 Sites Most Important to Candidate – Career Site – LinkedIn Company Page – Facebook Company Page – Career Site Notifications – Twitter Feeds
Source: 2012 Candidate Experience Awards
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• Create Touch Points
• Recruitment is Not a Point in Time
• Employer Brand • Technology • Community
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• Launched July 2011 • Promoted through NPR recruitment
marketing channels • Shared with all NPR job applicants (i.e.
we’re pointing NPR applicants to jobs outside of NPR)
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• Media orgs add#PubJobs hashtag to job tweets
• TRTs each others tweets, increasing virality, broadening visibility
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• 1,500+ tweets • Increased awareness for career
opportunities in public media • Numerous hires throughout system
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#PubJobs In Action
In addition to “#nprlife,” NPR started a second hashtag, “#pubjobs,” that is designed to be a collaborative recruiting effort across all public media organizations. The theory is that if many groups in this community utilize it, they can help each other spread the word about job opportunities in the field. [Teresa Gorman] came to NPR about six months ago as a digital news specialist after finding out about a job opening on Twitter via the “#pubjobs” hashtag. “I was at a full-time job already, so I wasn’t actively looking,” Gorman said. From Washington Post article, “For non-profit NPR, Social Media is a ‘great equalizer’ when it comes to hiring”
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• Launched March 2012 to enable easier job search on Twi8er and "own" the results vs #jobs hashtag
• Jobs pushed to Twi8er with the #AonJobs tag • Sourcing and RecruiBng Teams started sharing the
hashtag with their job updates • Mostly for acBve job seekers, very transacBonal
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• Lars Schmidt www.amplifytalent.com • Bryan Chaney www.about.me/bryanchaney • Jessica Miller-Merrell www.blogging4jobs.com