How to Build a

Rock-Solid

Online

Business

Most businesses want to get a return on their investment

in the soonest possible time. This may take 6 months to

maybe even years depending on how much capital you

started with and the success of the business. One way to

get a return on that investment and more is with article

marketing.

Article marketing is an advertising tool which is free to

use by just about anyone who wants to promote their

business. All the person has to do is write a few articles

and then put a link to their site.

But it is not enough to just upload the articles. In order to

see if it has helped with the business, there are two ways

to measure it.

First, you can check if traffic has increased after the

articles were uploaded by signing up with a site that

monitors this as their service.

But since some of these people will not buy that very

minute, you can get back to them on that by offering

them the chance to become a member by signing up and

getting a special report. To make this work, you have to

get their email address so this can personally be sent to

them.

From there, you can keep them updated on new

developments such as new products or services. Who

knows, they might buy an item from you next week or

next month. If they are very satisfied with it, this will

surely be recommended to their friends so you not only

make sale but also get to establish a regular clientele.

If the traffic has not picked up, find out the cause. Were

the articles you wrote informative? Did you use the

wrong keywords? Are you promoting something that is

relevant to the times? There are so many possibilities.

For those who want more exposure, try to post your

articles with links to your site to other websites.

The other way of looking at things is called profit per sale.

Good or services have expenses. You spent some money

on developing your website, finding a webhost and

maybe even getting an article marketing service provider.

By looking at how much you have sold on a monthly basis

and deducting this from your expenses, you can tell if

you are making a profit or you should work harder. It is

simple mathematics to see if you are in the red or green

and should things look good for you, then the challenge

now is maintaining it.

The two ways of measuring whether or not you are

making a return on your investment for article marketing

is applicable for any business. One way to sustain that is

to add new content and new products to your business.

It will also be a good idea to post your articles on other

sites so you get to capture a larger share of the market

which translates to sales.

You have to be realistic when owning a business.

Naturally, it will take some time for sales to pick up so

don’t panic if things are not going as progressively as you

hoped. One way to help you get a return on your

investment and more without shelling out additional

funds is with article marketing.