#CoInvent

How to Build a

Media Empire

for Free

Dave Kerpen, CEO Likeable Local

April 2015

#CoInvent

My Story

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My Story

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The Results

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2 Years at a Glance…

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#CoInvent

#CoInvent

#CoInvent

2 Years at a Glance…

• 158 Posts

• 20,000,000 Page Views

• 50,000 Comments

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So how do you build your own

media empire for free?

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Let’s look at 2 companies that

have done it successfully.

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The Huffington Post

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LinkedIn

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Build a Media Empire for Free

in 5 Simple Steps

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1. Find Content Creators

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2. Incentivize Content Creators

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3. Leverage the Butterfly Effect

“It has been said that something as small

as the flutter of a butterfly’s

wing can cause a typhoon

halfway around the world.”

- Chaos Theory

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The Contributors

The Readers

4. Always Consider Both of Your Audiences

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5. Test, Succeed, Scale, Repeat

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“How dare you settle for less when the world

has made it so easy for you to be remarkable?”

- Seth Godin

@DaveKerpen

dave@likeable.com

DaveLinkedin.com

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