how to build a great profile and professional brand
TRANSCRIPT
- 1. First Lastname Your title here LinkedIn Build a great LinkedIn profile and build your professional brand Drag your profile pic onto this one to replace, then recenter the picture and text on the slide
- 2. 3 Connect to opportunity
- 3. 4 Members 347M Members per second >2 New Monthly unique visitors 93M Growing global network
- 4. 5 LinkedIn helps its members STAY CONNECTED STAY INFORMED GET HIRED
- 5. 6 CONNECT with your professional world
- 6. Build a great profile 7
- 7. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 8
- 8. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value 9
- 9. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords not buzzwords 10
- 10. Detail your past work experience 4 More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 11
- 11. 5 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 12
- 12. Add skills and get endorsed for them 6 Include a mix of high level and niche skills 13
- 13. Include Volunteer Experiences & Causes 7 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14
- 14. 15 STAY INFORMED Build your professional brand
- 15. The most relevant professional news and knowledge Pulse Influencers & Publishing GroupsSlideShare 16
- 16. 17 Tell visual stories with SlideShare Increase search findability
- 17. 18 Find and join Groups Participate in discussions related to your industry
- 18. 19 Build your knowledge Discover content that matters to you
- 19. 20 Gain insights from top industry leaders
- 20. Helping you grow and engage your network 21 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 21. Share your knowledge, perspective, or what you care about with a status update Grow your reach 22
- 22. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals ever assembled 23
- 23. More engagement with content vs. jobs 7x Content Jobs 24
- 24. Be known for what you know Strengthen your reputation and grow your reach 25
- 25. Inspiring member profiles
- 26. 27 Lyndsay Petruny TV Host & Sideline Reporter for the Chicago Bears
- 27. 28 Paul Maloney Executive Chef, King Dominion Theme Park
- 28. 29 Oliver McGee CEO-Founder, Partnership Possibilities for America | UCLA-NASDAQ Certified in Corporate Governance
- 29. 2014 LinkedIn Corporation. All Rights Reserved.2014 LinkedIn Corporation. All Rights Reserved.