how to build a cloud practice (1)

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STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com How to build a Cloud Practice in 10 Steps Craig Deveson @craigdeveson

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Page 1: How to build a cloud practice (1)

STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

How to build a Cloud Practice in 10 Steps

Craig Deveson@craigdeveson

Page 2: How to build a cloud practice (1)

| 2STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

MY STORY

CRAIG DEVESON

CLOUD EVANGELIST

Consulting, Web Dev & Marketing Business

1st APAC Google Cloud Business sold to

Books that Inspired me

Key - Learning's

1. Consulting2. Building Software Products3. Reselling Lessons

Page 3: How to build a cloud practice (1)

| 3STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

1.CLOUD MARKET

YOUR FOCUS

Page 4: How to build a cloud practice (1)

| 4STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

2. CLOUD PARTNER

TYPE

Technology - ISV

Consulting

Managed Service Provider

Reseller Broker

Page 5: How to build a cloud practice (1)

| 5STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

3. CLOUD SOLUTION

TYPES

Collaboration & Messaging

Mobility

Hosted Business Apps

Virtual Infrastructure

Security & Business Continuity

Total Service Management

Page 6: How to build a cloud practice (1)

| 6STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

4. MARKET

Page 7: How to build a cloud practice (1)

| 7STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

5. REVENUE MODEL

MUST HAVES

Assumption – Best Practice Business will have some form of RR

Page 8: How to build a cloud practice (1)

| 8STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

6. CONSULTING

VS PRODUCT VS SERVICES

Consulting BusinessEasier to build but doesn’t scale easily

Product Much harder to build, but scales and is more valuable

How to fund?BootstrapBorrow External investment

ServicesCan be automated & productised

? ?

a

Page 9: How to build a cloud practice (1)

| 9STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

7. PEOPLE& PARTNERS

Key Technology Partners Look for the quality of the training programs & certifications for your people

Smart People The capacity to learn & adapt is the key

Peer Groups Join liked minded groups to share knowledge

Page 10: How to build a cloud practice (1)

| 10STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

8. GO-TO MARKET

MODEL

Webinars & Seminars

OutboundTelemarketing

Event Marketing

Email Marketing

InternetMarketing

Social MediaReferral Program

TARGETMARKET

Page 11: How to build a cloud practice (1)

| 11STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

9. PLATFORMS &

PARTNERS

What to look for :

World Class

Local & Global

Options to brand & bill in your brand

Flexible pricing model

Can you build a stronger business if you partnerE.g. Your Business build on AWS & Cloud Manager ?

Page 12: How to build a cloud practice (1)

| 12STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:[email protected] | www.cloudsafe365.com

10. FIVE

CRITICAL SUCCESSFACTORS

Building a cloud business growth plan

Creating high-value solution bundles

Leverage a platform

Form partnerships

Building a high performance sales / consulting engine

Page 14: How to build a cloud practice (1)