HOW TO BRAND YOURSELF: PART 1 BY EVAN MCGOWAN-WATSON

“TODAY IT’S MORE IMPORTANT THAN EVER TO LEARN HOW TO BRAND YOURSELF.”

Evan McGowan-Watson, Co-Founder & Head of Growth, BrandYourself.com

▸Over 1 billion names are Googled every day - so unless you live in a cave, you've been Googled.

▸ And what people find there may be affecting their decision to do business with you.

TAKE OUR CO-FOUNDER PETE, WHO WAS BEING MISTAKEN FOR A DRUG DEALER IN GOOGLE.

HE COULDN'T AFFORD TO PAY REPUTATION FIRMS THOUSANDS OF DOLLARS TO HELP FIX HIS RESULTS, AND LOST JOB OPPORTUNITIES BECAUSE OF THE MIXUP.

▸ So, he developed BrandYourself, a free DIY product that makes it easy for anyone to improve their own search results.

Create a free account today to learn how to brand yourself online.

HOW TO BRAND YOURSELF: PART 1:

UNCOVERING YOUR PERSONAL BRAND.

▸ Your personal brand is not a tagline or an ad campaign.

▸ It's a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics.

▸ It's the descriptors that you're known by, "Oh Bob, he's such a diligent worker and it doesn't hurt that he's whip smart."

▸ It's these descriptors that over time are sewn into the tapestry of your personal brand.

TO HELP YOU IN THIS SELF-DISCOVERY PHASE, HERE ARE A FEW QUESTIONS TO ASK YOURSELF:

A. WHAT ARE MY BIGGEST STRENGTHS?

B. WHERE ARE MY PASSION AREAS?

C. WHAT MAKES ME UNIQUE?

Consider these questions, reflect on them and take your time in responding to them:

▸Once you have rolled up your sleeves and dug deep inside to find the substance that make you uniquely you, you're halfway there. Understanding who you are is the jumping off point for the rest of this process.

CLICK HERE TO READ PART 2: MAKE YOUR PERSONAL BRAND TARGETED

ABOUT EVAN MCGOWAN-WATSON:

▸ Evan McGowan-Watson is an entrepreneur, outdoorsman, enthusiastic craftsman, and a co-founder of online branding and reputation management startup BrandYourself (BY). BY is the first DIY platform that simplifies taking control of Google search results. Learn more by following Evan on Twitter, LinkedIn, Google+ and Pinterest!