Personal branding in 7 steps

Express yourself!

Who Do I Think I Am?

Tessa Faber ™

What is a brand?

A brand or trademark is a unique

name, sign, symbol, word, design,

expression and activity,

or a combination of these, with

the purpose of creating an image to

identify and differientiate a product or

service from the “competitor”.

A strong brand adds emotion, trust,

credibility and value(s).

Who Do You Think You Are?

...but I am not

a product,

I am a person!

A strong brand =

Consistent

Compelling

Credible

And it’s personal! Authentic

About purpose

All about you

Adding value(s)

Express

and brand

yourself

in

7 steps!

Let’s start Making Sense.

It starts with you!

Being yourself

on

PURPOSE!

Self discovery

Self awareness

Self expression

Self promotion

Self confidence

Self develop-

ment

Step 1

Being yourself on purpose! A human being: you

Unaware of your strengths

On purpose without effort

What is your purpose?

Ready?

Aim!!

Fire!!!

Discover

your

“purpose”

Courage | Coeur Purpose: to live from the heart

Open your eyes and see that

you are already a brand

without even knowing it!!!

Self discovery

Get to

know

yourself

better!

Step 2

What

makes

you

YOU?

What are the

differences

with others?

Who do they think you are?

You

Colleagues

Co-workers

Manager

Team members

Friends

Family Business partners

Clients

Customers

Employer

Self

awareness

Get to

like and

appreciate

yourself!

Step 3

“As from today I am going

to work as myself!”

Dare to

step

over your

own

shadow!

Modesty….

Personal

branding

Be true to

yourself

to be of value

for the other!

Be a role model!

Self

Expression

Find the words

and images that

suit you

to tell the

world

who you are!

Step 4

Don’t be a copy,

be an original!!

“Life’s a pitch!”

Make it fun!

Make it stick!

Make it personal!

Make it effective!

Make it a hit and

don’t run!

What does

your online

“identity”

say about

your

brand?

Authentic therefore unique

Active & engaging

Dinstinguishable & consistant

Expert status

Google proof

Professional

Your online brand =

Choose your fans & followers wisely

(they are your brand’s ambassadors)

Self

Promotion

“If you don’t

promote,

something

terrible will

happen:

nothing!”

Step 5

Dare to step

into the

spotlights!

Dare to

put

yourself

in the

picture!

Choose

your

own

frame!

Influence

Tell the

world who

you are,

before they

make up

their own

minds!

Me

Inc.

Target audience

Voice- mail

Email

Narrative

“Pitch”

Network

Social value

Communi cation

Body language

Resume

Cover letter

CV

Social

Media

Design

Logo Pay off

Styling

Sales:

Fee or

salary

After Sales

Feedback Endorse

ments

Self

Confidence!

Doing what you

do best and

being yourself

on purpose gives

you a confidence

boost!

Step 6

Practice

what you

preach

passionately

Be a true

advocate on

purpose

Express

and

present

yourself

as an

expert

Personal

Branding

from the

heart!

Self

development!

With a growth

mindset you

can take the

next step

Step 7

Put effort in it!

To know

yourself

is to

grow

yourself!

Being yourself on purpose!

The next step = step 1!

Being aware of yourself

and making choices that

suit your purpose!

Try it!

You can never fail at being YOU!

Look what happens to the world

around you, when you are you!

Personal branding

Your smile is

your logo.

Your personality is

your business card.

How you leave

others feeling after

they have an

experience with you

becomes your

trademark!

It takes courage!

Choose to

follow

your

heart

Courage | Coeur to live life from your heart

Choose your own route!

You have to take

these steps

yourself!!

Push

YOURSELF

Choose to be unique!

Choose to

be visible

Choose

to

express

yourself!

Choose to

add and

to be of

value!

Dare to show and use your

special power!

Grow a growth mindset!

“I have never done

it before, so I think

I can do it!!”

Pippi Longstocking

Making Sense of my “special powers”

Career coach for highly sensitive,

gifted, strong minded, whole

hearted & purpose driven

professionals

Trends & talents translator for the

Dutch labour market

Multi-focused mother on a mission

Expressive speaker, trainer & actor

Being myself on purpose

Merry X-mas everyone!! @TessaFaber (Dutch)

@Makingsense (English)

Tessa Faber

www.makingsense.nl

Facebook.com/makingsense.nl