how to brainstorm effectively
TRANSCRIPT
Right conditions
Criticism is ruled out
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Freewheeling is encouraged
Quantity is the target
Variations of brainstorming
Face-to-face brainstorming
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Most common form of brainstorming
Having to wait to speak can be
restrictive for idea generation
Some team members may be too
shy to speak
1.
Variations of brainstorming
Nominal Brainstorming
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Addresses issues with face-to-face approach
Individuals come up with ideas on their own
before sharing with the group
Speeds up idea generation
2.
Allows everyone to speak
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Steps to effective
brainstorming Place & facilitator
participants Specify the problem
Establish time limit
Commence brainstorming
Choose the best ideas
Brainstorming techniques
Teleporting storming
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How would you approach the problem in a
different place or time?
This broadens our way of thinking in order to
find the best solution
Brainstorming techniques
Figuring storming
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Placing yourself in someone else's shoes to
come up with a solution
What would you do if you were someone
else? Your boss, partner, teacher etc.
Brainstorming techniques
Changing your attributes
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How would you approach this problem is you
were a different age, race, gender, height? etc.
This changes the approach in which you are
looking at the problem
Brainstorming techniques
Mind mapping
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Excellent way to find commonality between
ideas suggested
Grouping ideas together in cluster form
allows information to be stores, viewed and
processed more easily
Brainstorming techniques
Medici effect storming
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The medici effect describes how ideas might not
be obviously related on first glance
Putting goals and ideas together in various
contexts allows us to spot these patterns
Brainstorming techniques
Blind writing
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Put pen to paper and write for 10 minutes,
never stopping – constantly writing
Eventually your words will take form and
great ideas will formulate
Brainstorming techniques
Reverse storming
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requires you to identify what everyone else
would do in the same situation
You then formulate ideas that do the
opposite. Like asking “how can I stop this goal
from happening?”
Brainstorming techniques
Round robin brainstorming
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Participants form a circle and make sure
they’re all clear on the topic
Then one by one, you move around the circle.
Each person shares their ideas. As the circle
completes, ideas will be built upon
Brainstorming techniques
starbursting
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The team needs to come up with as many
questions about the topic as possible
Include the who, what, why, where, when.
This ensures you are considering all areas of
the problem
Thank you!
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effective brainstorming,
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