how to better control your blog content quality
TRANSCRIPT
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How to better control your blog content quality(including guest posts).
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lessons I’ve learned3
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Social media shares are not 100% reliable.
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• More than 1,000 answers from UK, US and Europe
• Distributed with the help of digital marketing tools and communities
The Agency Survey
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After 3 months published on Entrepreneur
http://www.entrepreneur.com/article/252933
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I earned it!
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Twitter Profile visits!
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-160
500
1000
1500
2000
2500
3000
3500
4000
4500 The month when my blog post was published
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HOW?!
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Checking Twitter shares with BuzzSumo
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Checking Twitter shares with BuzzSumo
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Checking Twitter shares with BuzzSumo
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68% of Twitter shares are from spammy sources and bots.
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TWO WEEKS AGO
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Alex
I have the list of blogs where we can contribute. From which one do you want me
to start?
Client
From the one that have the most
sharable articles on SMM
A chat with a client
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Are you kidding me?!
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Quality is greater than or equal to quantity!
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SEJ vs. Moz
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Traffic from Social Media channels
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Top 10 articles: SEJ vs Moz
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There’s no “free” content!
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Links are still the major ranking factor.
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Irrelevant Content
http://www.advancedwebranking.com/blog/mobile-search-in-2016/
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What is Call2Call?
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Irrelevant Content
https://www.semrush.com/blog/tech-review-1byone-iphone-6-rechargeable-case/
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Irrelevant or low quality content leads to unhappy
audience.
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Summarize my lessons!• Don’t rely blindly on social shares, look at
other metrics• It’s better to have less content, but high
quality• Be careful of “free” content
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How to avoid sponsored content and links that harm quality:
• Ahrefs• Majestic• CognitiveSEO• Moz Open Site Explorer• Kerboo• SERPstat
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Domain Analysis with Ahrefs
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Domain Analysis with Ahrefs
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Domain Analysis with Majestic
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Domain Analysis with Kerboo
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Domain Analysis with SERPstat
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How to measure content quality:
• Social Shares and traffic from SMM channels• Referring domains and backlinks• Referral traffic• Bounce rate and exit rates• Average session duration• Conversions
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How to measure content quality:
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Conversions are the most important.
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Thank you!
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@AlexTachalova
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Alextachalova.com