how to become an expert in your field
TRANSCRIPT
©2016 Extimata Inc, Lisa Sasevich, The Invisible Close www.LisaSasevich.com [email protected]
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How to Discover Your Expert Title
I always knew in my heart that I had an awesome
gift - just as you do. Just as we all do.
For years I secretly hoped that someone would
recognize it and discover me. Maybe they would
offer me a chance to speak on a big stage or,
better yet, a TV show; something that would
allow me to get my gifts out into the world and be
known in a bigger way.
Finally, as my 40th birthday approached, I
realized that no one was coming to my door. Sure, I got recognized when I worked hard, but if I
wanted a big platform so that I could make the difference I was put here to make, I would have
to assume the throne and crown myself.
Now, assuming the throne is not about ego. It's about shining your light and sharing your gifts;
it's about declaring yourself the expert in your field, and moving forward, doing what you were
meant to do, without waiting for anyone's permission or needing approval.
For me the big day came when I flashed on what I now call my "expert title," which is The
Queen of Sales Conversion. This is a perfect umbrella title that describes my ability to inspire
people to say "yes" (which is converting a sale); and also to teach other heart-centered
entrepreneurs how to convert sales through Irresistible Offers™ in any format, whether on stage,
via teleseminar, one-on-one, or even during interviews.
By the way, I don't recommend that everybody crown themselves the Queen or King of X. It
happened to work for me, but may not be right for you. Other terms people use are: The XYZ
"Expert," "Mentor," or "Specialist."
So if you're ready to stop waiting and, instead, start discovering your own expert title, here's a
great way to begin:
1. What are you THE queen or king or expert of? What have you been doing for five years? 10 years? 20 years? What are your credentials? If
someone were to discover you, what would it be for? What do people come to you for... whether
they're paying you or not?
2. What transformation do you facilitate in people's lives? Again, whether you're paid for it or not, how do you impact other people? What transformation
do you facilitate? Your expert title should include that transformation so that people at a glance
will understand what you do. For example, one of my clients calls herself the Accelerated
Results Specialist, because she accelerates people's results beyond what they thought possible.
Another is the Recurring Revenue Expert, because she helps people who want to create steady,
repeated revenue.
©2016 Extimata Inc, Lisa Sasevich, The Invisible Close www.LisaSasevich.com [email protected]
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How to Discover Your Expert Title
3. How would you describe the throne that you sit on, the space that you occupy? There may be dozens or even hundreds of people doing what you do, so pick a specific and
narrow piece of the field to claim. For instance, mine is about making Irresistible Offers and
inspiring on-the-spot action, which comprise my Invisible Close™ brand. My narrow focus
allows me to share the stage - and the spotlight - with other experts in the "sales" arena, who
focus on other areas such as overcoming objections, NLP or lead generation.
So don't wait any more. Go ahead and assume the throne. Take your seat at the head of the table.