The Expert Economy

Why Expert Recognition Will Grow Your Bottom Line

Presented By: Adam Hoeksema

"It used to be that backlinked sites had some kind of authority. It was some kind of a signal that there was value in what you were doing, the world is changing in such a way that authority on the web is being expressed in a new way: people are the new authority.“

- Saad Khan, Partner at CMEA Capital

The World is Changing…

2010+ PeopleRank2000 – 2010 PageRank

The Web is Moving Toward an Expert Economy

+ .5 + 4 + 10

Are people adding you to lists and are those lists being followed?

Are you broadcasting or participating in conversations?

How likely are you to be retweeted?

How influential are the people who @ message you?

How influential are the people who retweet you?

How influential are the people who follow you?

How influential are the people who follow the lists you are on?

Klout Score = Influence Score