how to become a thought leader on linkedin 2-1-17
TRANSCRIPT
HOW TO BECOME A TH
OUGHT LEA
DER ON
BY J UAN M
A RT I NE Z ‘ 9
5 & A
NN I E
H A R R I SO N
• More than 467 million members
• 200 countries and territories
• Students and recent grads are fastest-growing demographic
WHAT IS LINKEDIN?
1. “About Us,” LinkedIn https://press.linkedin.com/about-linkedin
YOUR PROFILE
• Upload photo• Create an
interesting headline
• Add a custom URL• List skills and
endorsements
• Talk about what motivates you
• Demonstrate expertise
• Mention personal interests
• Include call to action
UPDATE YOUR SUMMARY
1. “7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own).” LinkedIn. https://business.linkedin.com/talent-solutions/blog/linkedin-best-practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own
• Document• Photo• Link• Video• Presentatio
n
ADD MEDIA
LINKEDIN PREMIUM
1. “Which LinkedIn Subscription Should You Buy?” Intero Advisory. http://www.interoadvisory.com/2016/01/which-linkedin-subscription-should-you-buy/
• Long-form posts become part of your profile
• Shared with followers on news feeds
• Can be featured• Not available to
company pages
LINKEDIN PUBLISHING
1. Roth, Daniel. “When you write, write to start a conversation. Here’s How.” LinkedIn. https://www.linkedin.com/pulse/what-happens-after-you-hit-publish-daniel-roth
2. “Long-Form Posts on LinkedIn – Overview,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47445/long-form-posts-on-linkedin-overview?lang=en
• Be authentic• Write often• Share• Topics:
• Challenges• Opportunities• Trends• Advice
WRITING TIPS
1. “Tips for Writing Long-Form Posts on LinkedIn,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47537
EXAMPLE HEADLINES
“How to Sell Anything: An Introductory Guide”
“Project management lessons from Gandalf”
“Things Your Real Estate Agent Might Not Tell You”
“What’s next for Nintendo?”“5 Ways Wearable Technology Will
Impact Healthcare”
• Presentations
• Infographics• Documents
SLIDESHARE
1. SlideShare. http://www.slideshare.net/
CONNECT WITH PROFESSIONALS
• Join groups• Update
status• Comment on
articles• Use InMail
• By invitation only
• Industry leaders
• Pulse Discover
LINKEDIN INFLUENCERS
1. “Applying to be an Influencer,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/36307/applying-to-be-an-influencer?lang=en
QUESTIONS?Juan Martinezwww.linkedin.com/in/jmart73Annie Harrisonwww.linkedin.com/in/anniegh