how to become a referral magnet
Post on 21-Oct-2014
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http://www.smartsimplemarketing.com Sydni Craig-Hart from Smart Simple Marketing shows you exactly how to set up your business so that you'll have referral after referral coming in.TRANSCRIPT
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www.SmartSimpleMarketing.com
“How to Become a Referral Magnet”
Sydni Craig-Hart The Smart Simple Marketing Coach
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www.SmartSimpleMarketing.com
Have You Been Asked for a Referral?
• Don’t you love passing along the word for: – Your favorite restaurant? – A great book you recently read?
• Would you love to have the same experience with your business? – Family members, friends, colleagues tell others
about the great work that you do
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www.SmartSimpleMarketing.com
Clients • When you do great work for your clients, they:
– Become raving fans of yours – Become an unpaid sales force by spreading the
word about you
• How do you go about doing this?
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www.SmartSimpleMarketing.com
Creating a Referral Based Business • Consistently attracting leads from your past
and current clients has the following benefits: – Cuts down on your marketing time – Decreases marketing costs – Gives you more opportunities to provide great
service – Helps you grow your network
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www.SmartSimpleMarketing.com
The following are six PROVEN steps to teach you
how to create a business that is a referral magnet:
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www.SmartSimpleMarketing.com
Tip #1 – Be Worthy of Referring • Always do your best! • Give your very best effort • Deliver on what you promise • Under promise and over deliver at every
opportunity
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www.SmartSimpleMarketing.com
Tip #2 – Ask for Referrals • Don’t NOT ask because you feel intimidated! • Ask existing and past clients to introduce you
to those in their network – It IS an acceptable way to grow your business – Simple to do if a client has just commented on the
excellent quality of your work
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www.SmartSimpleMarketing.com
Tip #3 – Educate Your Audience • Let contacts know how to refer you:
– Exactly what you are looking for – Give specific and relatable examples – Provide specific language and problems they
should be looking for so they know when to present your solutions
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www.SmartSimpleMarketing.com
Tip #4 – Referral Agreements • Create agreements with key “Power Partners”
– Referral circle: Targeting same market, but with different type of service
– Your clients at one point or another may need the services of these Power Partners and vice versa
– Your Power Partners will introduce your services to their clients and you’ll do the same
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www.SmartSimpleMarketing.com
Tip #5 – Systemize Your Efforts • Send out a monthly letter to your referral
partners – What’s new in your business
• Follow up on any leads you receive – Within 48 hours
• Keep track of your leads and check in regularly
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www.SmartSimpleMarketing.com
Tip #6 – Thank You • Offer a gracious and generous thank you to
anyone that refers business to you – Promptly send a thank you card and a gift – Let them know how much you appreciate their
confidence in your services
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www.SmartSimpleMarketing.com
The Result • You’ll become a referral magnet • You’ll be able to create a solid stream of
referrals • Create more profits and more freedom in your
business!
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www.SmartSimpleMarketing.com
Thanks for watching! Visit www.SmartSimpleMarketing.com NOW to pick up your FREE marketing tools, including the free training “5 Simple Steps to More Clients, More Visibility and More Freedom” and to schedule a complementary “Business Breakthrough” session with Sydni!
Sydni Craig-Hart The Smart Simple Marketing Coach