how to become a media powerhouse - alyka€¦ · • facebook marketing perth • perth web agency....
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HOW TO BECOME A MEDIA POWERHOUSE
THE BUYING FUNNEL
ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN
ALYKA EXAMPLESOURCE OF ONLINE LEADS
BUILDING YOUR MEDIA POWERHOUSE:SEO
STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGET
STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGETTool to use:
• https://adwords.google.com/home/tools/keyword-planner/
OR
• Google the phrase: “google keyword planner”
Clever Keyword Strategies:Niche locations• Web design subiaco
Niche services• UX perth• Social media perth• Facebook marketing perth• Perth web agency
Suppliers• Kentico perth
Clients• Radiant lighting perth• The Lucky charm
Other services• Iphone apps perth• Iphone app development perth
STEP 2 – WRITE YOUR CONTENT AROUND A KEYWORD THEME• Re-write a service page or• Write a new blog article• More than 200 words per page• Target 1 keyword only per page. Don’t dilute.
Case study• Keyword: “Ultimate Digital Strategist in the World”
STEP 2 – WRITE YOUR CONTENT
STEP 2 – CREATE A PAGE NAME & URL WITH YOUR KEYWORD IN IT
STEP 3 – INSERT KEYWORD INTO H1 TITLE
STEP 4 – USE PROPER HEADING TITLE TAGS
STEP 5 – INSERT YOUR KEYWORD INTO THE CONTENT A FEW TIMES (NATURALLY)
STEP 6 – WRITE YOUR METATAGS
STEP 6 – WRITE YOUR METATAGS
The Ultimate Digital Strategist in the World
The ultimate digital strategist in the world also requires the bearer to have
STEP 6 – WRITE YOUR METATAGS
STEP 7 – BUILD YOUR AUTHORITY
STEP 7 – BUILD YOUR AUTHORITY• Domain Authority• Page Authority
Tools• Domain & Page Authority Checker: http://www.checkmoz.com• SEO Analyser: https://neilpatel.com/seo-analyzer
STEP 7 – BUILD YOUR AUTHORITY VIA BACKLINKSBacklinks:• Directory sites, blog sites
- Truelocal- Hotfrog etc
• Client sites• Partner sites• Supplier sites
STEP 8 – ENJOY YOUR #1 RANKING
STEP 8: BUT WHAT ABOUT CONVERSION??
STEP 8: CONVERT YOUR TRAFFIC
STEP 9: TRACK WHAT IS WORKING
Super detailed tracking
STEP 10: REPEAT 1-10
CREATING YOUR MEDIA POWERHOUSE:SOCIAL MEDIA
1. CHOOSE YOUR CHANNELS
2. BE YOURSELF
Personal, insightful, text focus
Direct, controversial, text focus
Direct, inspiring, controversial, text focus
Fun, punchy, visual
3. TELL STORIES
4. CONNECT WITH INFLUENCERS & TAG THEM
5. USE RELEVANT HASHTAGS
6. MIX IT UP
7. BE CONSISTENT
8. RESPOND & ENGAGE WITH PEOPLE
9. STOP OVERTHINKING
HOW TO RECYCLE CONTENT
Slice and dice
• Event• Blog article• Image• Video• Podcast
USE SOCIAL MEDIA PAID ADS TO LASER TARGET YOUR AUDIENCE
SOCIAL MEDIA PAID ADS
STEP 1: SET YOUR GOALS
STEP 2: DEFINE YOUR MESSAGE
STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING
COOL TIP – CREATE A CUSTOM AUDIENCE
COOL TIP – TARGET YOUR LIKERS & THEIR FRIENDS
STEP 3: SET YOUR BUDGET
STEP 4: DESIGN YOUR AD
Examples of Good Ad
COOL TIP – LEAD GENERATION ADS
COOL TIP – FACEBOOK REMARKETING
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
STEP 6: TRACK YOUR RESULTS
BUILDING YOUR MEDIA POWERHOUSE: REMARKETING
CREATING YOUR MEDIA POWERHOUSE:PODCAST MARKETING
LEARN FROM THE BEST
MAP YOUR MEDIA POWERHOUSE STRATEGY
WHERE TO START?
